Tag Archive | "marketing"

Insta-Success: Instagram Marketing Tips – Part 3


By now, you’ve likely started implementing some of our tips into your Instagram marketing methods and hopefully have seen some results! We’re going to finish off this series with a few more tips on how you can ensure Insta-success.

Partner with Influencers. On Instagram, users who have established credibility and an audience, typically in a specific industry, are known as “influencers.” Posts by influencers are often seen by more users and considered trustworthy, which often leads to more awareness or profitability for whatever product they may be showcasing or being sponsored by. Pairing up with an influencer is worth considering, especially if you’re in the early days of trying to grow your brand and attract followers. That being said, partnering with an influencer can carry a hefty price tag so be sure you have an appropriate budget and that it will pay off for your organization. You can also consider instead of engaging with a big-level influencer, looking at your company’s followers and seeing who has a good number of followers of their own as a potential influencer for your business.

Update Your Bio Link. On Instagram, you can only have one URL and that’s in your bio. When posting a photo, you can write a URL in the description underneath, but it won’t be clickable — users will instead have to copy and paste it into a web browser. Because of that, you want to be sure to update your bio link, rather than just keeping it as a generic direct to your company’s website homepage. You can also use Bitlink in your bio to track how many clicks your Instagram page is driving to your business’s content or website.

Drive Traffic to Website. Driving traffic to your website is directly to your bio link. If you’re announcing a new product, rolling out a giveaway, etc., tell users that there’s a “link in bio” and make sure that you have updated the link there to drive traffic to the appropriate page on your website. You want to make it easy for your followers and potential customers to follow your call-to-action and actually take action, rather than deciding it’s not worth the effort or trouble. Ultimately, Insta users may engage with your brand and learn more about it on the platform, but until they are redirected away from your Instagram post and prompted to do something (such as buy your product), you won’t see a spike in profitability.

Hopefully, the tips from this three-part series have given you some new ideas on how to better use and leverage company’s Instagram account. See you on the ‘Gram!

via Pexels

Posted in BlogComments Off on Insta-Success: Instagram Marketing Tips – Part 3

Insta-Success: Instagram Marketing Tips – Part 2


As we stated in last month’s post, Instagram’s user numbers are growing — so you need to capitalize on this prime social media platform when it comes to marketing. Let’s continue our three-part series with this second post that will introduce some other tips you should implement when using the ‘Gram in your marketing efforts.

Show Off Your Office Atmosphere. Transparency is big with consumers today, as is a more personal touch. Rather than just coming across as a faceless corporation, highlight your office culture on your Instagram. Post photos or short videos of your office, meetings, project kickoffs, or employees and include a quote or bit of information underneath the posting that allows users to get to know your company on a deeper level. Instagram users will appreciate getting a more intimate look into where and your organization operates and the people that work at your business

Get Into the #Hashtag Game. Hashtags are a big key to success when it comes to Insta and marketing on the platform. Utilize commonly used hashtags with your posts to grow your company’s reach and users’ awareness of your brand. Anywhere from 5-10 hashtags per post will help you start to expand your presence on the site. You can look up what common words or phrases are being used as hashtags and how many posts have already used that specific hashtag in order to increase your engagement and gain more followers. Make sure your hashtags are relevant to what you’re sharing and consider creating a hashtag of your own to use in your posts and for users to include in their posts when they are using your product. Mix up the hashtags you use by including some very popular ones as well as some more specific and perhaps less popular ones as those will allow your post to remain near the top of the tag’s results for a longer period.

Engage Consistently. It’s not enough to just post daily or a few times a week — though you should be consistent in how much your company is posting on Instagram. Be sure you are also commenting and liking other images and videos, following new people, and otherwise showing you are an active user. If you feel your business is lacking for content, go the User-Generated Content route (covered in Part 1 of this series!)

That’s all for part two of this series. Join us next month as we finish this series with a few more helpful tips and keep the above advice in mind or put it into action in the meantime!

via Pexels

Posted in BlogComments Off on Insta-Success: Instagram Marketing Tips – Part 2

Insta-Success: Instagram Marketing Tips – Part 1


Instagram has become an increasingly popular tool for marketing professionals and companies to use over the last few years. With more than 1 billion monthly users, the photo-sharing platform is a prime way to connect with potential and current customers. Even if you and your business have a presence on Instagram, you may not be using the platform to its fullest potential. With that in mind, we’re going to dive into some tips on how to have more success on Instagram in this new three-part series.

Utilize User-Generated Content (UGC). Brand awareness is key to growing your consumer base. That’s where user-generated content comes into play. With UGC, you’ll curate and share content that others have created that are pertinent to your brand or showcase your product. Not only will UGC promote your company by way of word-of-mouth, but it’ll also mandate you interact frequently with others on the platform as you get permission to repost photos, like posts that include your brand or product, etc. To make it easier for you to curate, inform users that if they want to be reposted by you, they need to use a specific hashtag.

Highlight New Products, Exciting Updates. Besides just posting relevant photos, you can also announce new products, share exciting updates, hiring news, and more, all through your images, videos, and Instagram Stories. By keeping your Instagram current and updated with your company’s news, it’ll become an extension of your business and marketing campaigns and further your branding efforts. If you have an event happening, consider posting on your Instagram Story about it or go Live on Instagram during the event.

Offer Deals/Giveaways. Many giveaways and deals on Instagram are driven by users. You can offer prizes to those who take the best photo of themselves using your product, share coupon codes with your followers to reward them for their business and loyalty, and offer other deals to those who engage with you on Instagram. Make sure that you include a call-to-action that users can easily follow or do in relation to your deal or giveaway. And be certain that for whatever deal or giveaway you offer, the parameters are clear and you follow through on whatever is promised — otherwise, you’ll end up hurting your reputation and possibly losing followers on Insta.

Consider starting to use some of these tips in your Instagram marketing efforts and come back next month to read the second part of this series!

via Pexels

Posted in BlogComments Off on Insta-Success: Instagram Marketing Tips – Part 1

3 Millennial Mobile Marketing Tips


With millennial and college-age consumers, it’s all about the mobile experience and making sure you’re reaching them where and how they are most often. That’s why thinking about how your marketing efforts come across on mobile devices is so crucial — and here are some things to keep in mind to make sure you and your business are mobile-ready.

1. Is your website mobile-friendly? You don’t want to limit what will show up on phones as many of your potential millennial consumers or return customers will be engaging with your organization on their smartphones. Everything that shows up on your web when you look at it on a computer should be available and accessible through a mobile device as well. That being said, you don’t want your site to take a long time to load so it’s worth investing some time and resources into establishing faster mobile loading times. From browsing to actually buying, you need to ensure your website users can easily navigate and shop on your site from their phones or you may lose business. Additionally, having content that’s interesting, catches the eye, and sized correctly for any mobile screen will go a long way.

2. Are you on social media? Your company needs to have the works: Facebook, Twitter, Instagram, LinkedIn — even Pinterest, Reddit, and YouTube may be beneficial depending on your industry. Social media makes up a huge part of what millennials do or look at on their phones — so posting consistently, interacting with followers, and optimizing your profiles and pages will help you reach your target demographic, no matter what device they may be using. A great way to gain more followers and likes to your social media accounts is to advertise that your company offers discounts or promotional codes to those connected with your organization on social media. Millennials love to get a deal and will be more likely to engage with your business if they may get some sort of coupon or freebie out of it!

3. Are you blatantly advertising or trying to sell something? If so, you may want to change up your methods. With the overwhelming majority of Gen Y-ers owning smartphones, and growing up with them, they are less likely to trust traditional advertising and will respond better to collaborative efforts, native advertising, or more covert brand and product placements. Consider using User-Generated Content (UGC) in marketing campaigns, partnering with an influencer, or sponsorship of something in line with your business that will allow you to get your company name out there in a more discrete and less salesman-like way.

Use these three tips to better your mobile marketing efforts to millennials — while you may not see radical changes or increases in your engagement or sales right away, they will definitely improve your company’s standing with that key demo in the long-term.

via Pexels

Posted in BlogComments Off on 3 Millennial Mobile Marketing Tips

Why Your Content Marketing Needs Visuals


So. You’ve got a great piece of content that you are excited to share with the world. Unfortunately, if your content is word-heavy, it won’t do as well. Why? Because humans are visual creatures. Using visuals in content marketing is key to attracting and keeping an audience, and here are just a few reasons why.

1. They’re Eye-Catching. People have short attention spans and are more likely to skim your content — but visuals will help catch their attention and prevent them from getting distracted or bored as quickly. Of course, the quality of your content matters too, not just that it’s visually impactful. According to a Skyword study, web content containing visuals such as images or videos perform better — on average, getting up to 94 percent more views. Twitter data scientist Douglas Mason found that tweets with images or videos receive, on average, a 35 percent or 28 percent boost in retweets, respectively.

2. They’re Memorable. From the start of your content marketing brainstorm process, you should be thinking about what kinds of photos, infographics, visuals, etc., you can create or include in your content to make it more memorable to users. Visuals are easier for users to take in and make a more lasting impression if implemented correctly. Rather than just relaying data in the most basic way, explore other avenues that allow you to condense or still present data but using a more digestible method. Infographics, pie and bar charts, and the like, are great tools to do so.

3. They Can Invoke Emotion. Tying into the memorability of visuals, when done correctly, the image you include in your content marketing can prompt an emotional response. That response will then be better ingrained in the mind of your user and they’ll more likely remember the essence of what was being conveyed to them in your content marketing.

4. They Can Be Repurposed. Visuals, specifically infographics, allow you to keep your content and data fresh. You can take data gathered from a survey and turn it into an infographic that can then be posted on your Instagram, Facebook, Twitter, and other social media channels, and it will get users’ attention and give them information. According to Sumo, infographics can actually increase website traffic by 12 percent.

So if you’re about to roll out some content marketing that’s low on visuals, you may want to rethink and revise your strategy — your marketing efforts will be better for it!

via Pexels

Posted in BlogComments Off on Why Your Content Marketing Needs Visuals

Branding 101: A Must-Read Guide – Part 3


Thanks to our previous two posts in our branding series, you’re no doubt starting to get a good idea of what goes into branding and strategies that will work for your company. In this article, we’re going to wrap up our three-part series with some last factors and pieces of advice to keep in mind when creating and developing your business’s brand.

Explore Mediums. These are many ways to get your brand out there and interact with your audience. Some college students prefer reading, some like videos, some like pictures, and other like multiple mediums. Don’t feel like you need to stick to one type of content in order to stay “on-brand.” Your brand can consist of different forms of content and still be furthering your mission of brand recognition. Exploring mediums also goes for different websites, types of advertising, etc. Try different things to see which are the best fits for your company so you don’t waste time or resources on a medium that isn’t resonating with your consumer base.

Integrate Your Efforts. Branding goes beyond marketing; it’s intrinsic to your company culture. That means integrating your brand is key to its success. The more you can integrate your branding strategies and efforts into social media, communications, etc., the more on-target your brand will be. This also ties in to earlier points mentioned about being consistent and relevant.

Don’t Be Random. Again, consistency is key! Plan ahead so your marketing doesn’t appear random and instead well thought out and strategized. This will allow your marketing effort to be more brand-worthy and further your brand the right way. Additionally, when it comes to your marketing efforts, don’t cheat or veer from your brand guidelines as this will appear random to your consumers. Part of building your brand means carefully creating a guide to your brand and implements them across the board. You don’t want to then stray from those guidelines a few months later because you suddenly want to use a color that’s not part of your brand’s palette or post something that’s not in your brand’s voice. Doing this will weaken your brand recognition and dilute your brand overall, especially if you do it multiple times, so it’s better to not be random but instead stay “on-brand.”

Get Feedback. A great way to help develop your brand or make sure it’s successful down the road is to get feedback. Ask clients, employees, friends, etc., what they think of your brand and to choose a few words to describe it. If what they think of your brand is way off from what your brand is trying to convey and stand for, you may need to spend time doing some further development and tweaking to make sure your business’s brand is doing what you want and need it to do.

Thanks for sticking with us and reading this three-part series — hopefully, you’ve learned some key factors of branding and gained some insight into how to better brand your business to appeal to college students! Brand away!

via Unsplash

Posted in BlogComments Off on Branding 101: A Must-Read Guide – Part 3

Branding 101: A Must-Read Guide – Part 2


We’re back this month with a continuation of our series on branding. As we said in last month’s post, we know branding can be a difficult concept to grasp and tricky to really implement. That’s why we’re continuing our three-part series with this second installment, where we’ll cover some more facts you need to know about creating your brand and maximizing its potential.

Develop Your Brand. You may think after you’ve brainstormed what your brand is that you’re done and it’s time to just create your brand. However, the actual creation of your brand will take some time and is something that really needs to be developed and cultivated. The more questions you can come up with about your business and the more potential questions you can think up that your client base may want to know, the better you’ll be able to develop your brand as you attempt to answer all those questions and have them inform your brand’s evolution. Part of the development of your brand will be creating your brand’s persona and voice, something we’ll discuss more in the next two points.

Be Consistent. Brand recognition doesn’t happen after just one instance of interaction with a consumer or potential client. Multiple impressions are needed to really cement your brand in someone’s conscience. With that in mind, consistency is integral to you being memorable. This is done partially with your logo, colors, fonts, titles, descriptions, etc., but goes beyond that, too. You’ll want to create a voice for your company that reflects your brand and can be implemented across all your marketing efforts. Is your brand more friendly and informal? Adopt a more conversational tone to your messaging. If your brand is more high-class or business-oriented, you’ll want to be a bit more formal in your company’s tone. Once you’ve established what your organization’s voice is, you’ll be able to be consistent with that, along with your other branding tools.

Connect with Your Consumers. An important part of building your brand is connecting and engaging with consumers and getting into their mindset. What do you want them to think and feel when they see or interact with your brand? Once you’ve compiled a list of the emotions and thoughts you want to invoke, narrow them down to five or less. Those few words or phrases should then be the basis for defining your brand and how it looks and comes across to your audience.

Relevancy Is Key. If your content or products aren’t relevant, your whole branding process will be for naught. You want your content to invite conversation and interaction with your target demographic which means they need to find it relevant and interesting. Think about what they like and want and let that inform your content and products.

Don’t miss next month’s blog post where we’ll conclude this series on branding and give you some final pieces of advice and factors to consider when you’re creating your brand. In the meantime, start putting these tips into action!

via Unsplash

Posted in BlogComments Off on Branding 101: A Must-Read Guide – Part 2

Branding 101: A Must-Read Guide – Part 1


When people talk about marketing, the words “brand,” “branding,” and “brand recognition” are tossed around a lot. But what do those words mean and how can you put them into action, especially when it comes to catering to a college student consumer base? We’re covering what you need to know about branding in a three-part series to help you inform your marketing strategy and better publicize your business.

Know Your Audience. What does your audience want and need? What do they like and care about? What inspires and motivates them? And most importantly, how will your business help them achieve the answers to these questions and reach their goals? You need to really understand your audience in order to properly market your company to them — and that means diving into their psyche and exploring who they are and what they stand for. Once you do that, you can move on to actually building your brand, but fail at this first step and your branding efforts won’t yield the best results.

Understand Your Value. Now that you know your audience, you need to position your business as a unique company, offering something different than your competitors. Relay to your audience why your business has value — something that can only happen once you fully understand what your organization’s value is. What’s your mission? What do you stand for? Why should college students buy or interact with your brand — or care about your brand at all? The answers to these questions will help you better brand your business and steer it in the right direction.

Branding = More Than Just A Logo. While a logo is an important part of the branding process, your brand goes beyond the logo — your logo is just a physical representation of your brand. So what colors are you choosing? Why? What does your logo mean and could it be construed as something else? Is it similar to an already existing logo that may confuse consumers? And does your logo adequately reflect your brand? Before you start creating and analyzing logos, make sure you’ve really thought out what your brand is and what your business stands for. Perhaps there’s a phrase or slogan that will be part of your brand and also part of your logo or branding process. Once you’ve made these considerations, then and only then, can you begin playing around with logos.

Embody Your Brand. Every person that works for your company is a representation and ambassador of your company and brand. That means everyone needs to know the brand, share it, and try to be it. Knowing what your brand’s attributes are, what it stands for, its value, etc., is something each employee should be responsible for. You never know who will end up making an impression on someone else when it comes to your brand so you want all your bases covered and every employee to be a potential influencer for your brand, maximizing your brand recognition.

Stay tuned for next month’s blog post where this series will continue and we’ll continue to share advice on branding your business! Until then, start implementing these tips to improve your company’s brand.

via Pexels.com

 

 

Posted in BlogComments Off on Branding 101: A Must-Read Guide – Part 1

How To Connect With Millennials, Not Just Market To Them


Marketing to millennials, as we well know by now, is difficult — so a new and different approach to your marketing strategy may be necessary. Rather than approaching and thinking about your efforts as “marketing” to them, consider thinking about it instead as “connecting” and “communicating” with them. Below are some tips on how to do so!

Don’t Sell Yourself. Being blatant about trying to sell a product or service to millennials and Gen Z is not going to help you. These demographics don’t want to be pitched anything — so you’ll have better luck opening the lines of communication with them and focusing on real interactions and connections and making sure what your company does and stands for is obvious on all channels.

Relax & Go Informal. Younger generations respond more to humor and authenticity. Show your company’s human side and don’t be all “corporate” when connecting to your target demographic. Consider ditching some of the more traditional forms of marketing and branching out into newer, more intimate ways of communicating.

Don’t Go Overboard. While you want to connect with millennials the way they want to be communicated with, you don’t want to take this idea too far. Excessive use of emojis, slang vocabulary, etc., can make it seem like you’re trying too hard and doesn’t actually reflect well on your company. You need to figure out the perfect balance of being on their level while maintaining your professional vibe — to do this, consider inviting feedback from your consumer base!

Give, Give, Give. This tip is two-fold. Firstly, millennials want to be inspired and feel like they are doing good and supporting good causes. If your company gives to charity or otherwise contributes to society, communicate that as it will go a long way! Secondly, millennials love to feel they are getting a good deal. Offering discounts, coupons, promo codes, or other rewards will definitely entice millennials to your brand.

Watch and Learn. There are other companies out there who are doing a phenomenal job appealing to younger generations and connecting with them. Target, Amazon, and Apple are just some of the top companies that millennials love, interact with, and buy. Look at how they are communicating with younger consumers and strive to emulate their strategies.

These are just some methods you can adopt in your marketing strategies to better reach a millennial audience — just focus on authentic connections and you should see your efforts increase in success!

via Pexels.com

Posted in BlogComments Off on How To Connect With Millennials, Not Just Market To Them

5 Facebook Marketing Tips to Know


While other social media sites are popular today, Facebook is still a key site to utilize when it comes to marketing to millennials. So how can you be sure you are maximizing the reach your Facebook marketing has? Read these tips and implement them into your Facebook marketing strategy!

Post with Purpose. Don’t just post for the sake of keeping your feed or page updated with fresh content. Every post you make is a reflection of your business and brand and should be made with that in mind. Be aware of how you are communicating with your target demographic and consider boosting posts if needed to expand your reach. Facebook Insights can help you figure out when and what you should be posting to make the most of your marketing efforts on the site.

Create a Calendar. Part of posting with purpose means planning ahead — and an easy way to stay on top of that is by creating a content calendar to track your posts and marketing campaigns. Websites like Buffer or Hootsuite can be wonderful tools if you are trying to schedule posts on multiple social media sites and allow you to conveniently track all your marketing in one place. However, you’ll still need to monitor your posts and make sure you are engaging with your audience, something not always as easily done when you’re not on Facebook itself.

Update Your Facebook Story. With the recent introduction of Stories to Facebook, a new method of interacting with your audience and keeping them up to date on your business has emerged. Facebook Stories has made posting more casual, as what is posted there doesn’t necessarily have to be as on-brand or company-specific as regular posts. Instead, interesting links, funny memes, cool photos, etc., can be posted to your Story and keep your target demographic engaged, possibly leading to more clicks and views of your company’s profile or page.

Boost Some Posts. Boosted posts allow you to expand the audience of your posts and target a specific demographic at a small cost. All you have to do to boost a post is set your target audience and your budget — and you’ll see a good number more clicks and overall increase your business and brand’s visibility on Facebook. For larger campaigns, you’ll want to go through Facebook Ads Manager and put a bit more thought into your campaign and strategy.

Optimize Your Page. Make sure your Facebook business page is well organized, updated, and easy to navigate and find information. You want millennials to have an effortless and enjoyable experience on your page, which will encourage them to come back and utilize your Facebook profile to interact with your company. For inspiration, look at other business pages on Facebook and see how they organize their pages — then pick and choose your favorite features to roll out on your own organization’s page.

Facebook marketing can be a great way to reach and interact with your millennial audience — so follow these tips for success in your marketing efforts on Facebook!

(via Pixabay)

Posted in BlogComments Off on 5 Facebook Marketing Tips to Know