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A Guide to the Don’ts of YouTube Marketing


We’re back to wrap up our two-part series with some helpful tips on what you shouldn’t do when it comes to marketing effectively on YouTube. Let’s dive right in!

1. Don’t think “virally.”

Yes, it’d be great if you have a video or a couple go viral. But don’t let that be the goal that drives your YouTube marketing strategy. Trying to create content whose sole purpose is to rack up views will end up affecting the quality of your videos and you’ll likely lose sight of your overall purpose. Focus on coming up with interesting, engaging, and unique content and let the “going viral” happen naturally because you did good work, not because of any gimmicks or because you stacked the deck.

2. Don’t think about going it alone.

This is two-fold. Firstly, you need a strong team focused on creating effective YouTube content; no one person will be able to run the whole thing themselves unchecked and without people to bounce ideas off of. Beyond that, think about reaching out to other YouTube creators, partners, and influencers to work with on some of your content. This will help boost your credibility and likely help you reach new viewers and users.

3. Don’t forget to share.

Assuming once you have the content up on YouTube that people will just find it organically is naive thinking. Of course, many likely will, but you can’t just release your content into the internet ether and let nature take its course. You need to be sharing your content to drive traffic and views. Share on your company’s social media accounts and consider adding video content to your website as well to grow your presence.

Hopefully, this two-part series covering the do’s and don’ts of YouTube marketing left you with some good tips to think about as you plan your YouTube marketing strategies. Good luck!

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A Guide to the Do’s of YouTube Marketing


While some of the other social media sites out there may be at the forefront of your mind when it comes to marketing, an often overlooked site you should be using for marketing purposes is YouTube. In this two-part series, covering the do’s and don’ts, we’ll cover some tips to ensure your YouTube marketing efforts are effective and helping your company.

1. Think about your video titles.

What is the title of your video? Is it grabbing potential consumers’ attention and prompting them to click and watch? If your content has a boring title, you’ll see fewer views and less engagement. Think about action words or buzz words that would are good keywords people may search for so your content will rank well and invite people to watch. You also don’t want your video title to be too long so really think about how to most concisely and clearly relay what the video is about.

2. Think about length.

How long is your video? If it’s over five minutes, it’s definitely too long and you’re going to lose viewers or end up driving away potential viewers who decide they don’t have the time to invest in watching it. Make your videos interesting and have value by creating quality content that’s unique and to the point.

3. Think about the purpose.

Are you trying to grow your brand’s awareness? Drive traffic to your site? Something else? Whatever your goal, make sure you have a clear idea of what it is before diving into YouTube. You’ll definitely want to include Call to Actions (CTAs) like “Like” and “Subscribe” prompts at the end of your video but you need to also consider what else you want to accomplish using visual content.

Start thinking about how these tips can be implemented when coming up with your YouTube content and stay tuned for next month’s blog where we’ll wrap up this two-part series with some final advice on what not to do when it comes to YouTube marketing!

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Twitter Talk: Twitter Marketing Tips – Part 3


We’ve covered some helpful Twitter marketing tips in our previous two posts, but now it’s time to wrap up our Twitter Talk series with a few last good-to-know pieces of advice.

7. Interact with Followers/Other Brands. A great way to drive interaction with your followers is to conduct polls. Not only will a poll spur users to connect with your company on some level, it’s also a great way to get some real feedback and research done without a lot of effort on your part. Beyond polls, if your company is tagged in a tweet or a company-related hashtag is used, respond! You want your Twitter account to be known to really engage with followers and in general, be active. You can also interact with other brands as well, whether your company officially works with them, is co-owned by them, or simply uses them — or not. Remember to keep your posts positive — and if a user writes something negative, you’ll still want to publicly and appropriately respond, but consider moving the conversation into your DMs.

8. Utilize Influencers. Using Influencers can be a great way to increase brand awareness and shine a spotlight on your company. It’s easier than ever before to approach an Influencer and pitch them. The first step is identifying an Influencer that is appropriate for your business and making sure their goals align with yours. Next, you’ll want to contact them to gauge their interest in a possible partnership. Make sure to do your research in order to pick an Influencer that truly has an impressive influence on the demographic you’re hoping to reach and that they are someone your company wants to be in association with.

9. Practice Social Media Cohesion. Your Twitter account is not an island and its strategy shouldn’t be approached as such. Your company should have and be active on multiple other social media sites, including Facebook, Instagram, and LinkedIn, and you want to remember to work towards a cohesive feel to your social media profiles for optimal branding and messaging purposes. Colors, language, activity, etc., should all be similar so your followers and consumers get the best sense possible of your business and can expect the same quality across the social media board.

And thus concludes our Twitter Talk series! Hopefully, once implemented, these nine tips will help you better your Twitter marketing practices and further your company’s brand! Happy tweeting!

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Twitter Talk: Twitter Marketing Tips – Part 2


It’s time to dive back into Twitter Talk! Now that we’ve got some of the initial Twitter marketing tips covered, let’s go a little deeper into useful methods and advice to keep in mind when posting on the social media site.

4. Use Images or Video. Posts with images or video are way more engaging and likely to be looked at than posts that are just text. Images are better than plain words, but videos are even better than images. Both images and videos should be good quality and pertinent to your post. Beyond just regular videos, you can also try out the Live Video feature, which will allow your video to be watched even after the live feed ends. Try to find a happy balance of both in order to increase your shares and clicks.

5. Timing is Everything. Posting on Twitter is a waste if you’re not doing it at the right times of day. You want to drive engagement and increase visibility by being active on Twitter when other users are also active. The weekends are typically a time when lots of users are on the site for a longer period of time, which means posting then is good practice. Posting in the afternoons throughout the week is also usually a popular time to engage users. Identifying what days and times do best for your company may take a bit of testing and practice, but you’ll want to figure that out so you can make Twitter really work for you. And using tools like Buffer or Hootsuite will allow your business to schedule content in advance which is convenient — and even more so if your “peak” window is at a time outside of business hours.

6. Don’t Go #HashtagCrazy. Using more than two hashtags per tweet may cause your engagement to drop — so don’t go hashtag-crazy! With the being said, you also want to make sure you’re using the right hashtags, and you can see which of your hashtags performed well by using Twitter analytics to inform future hashtag decisions. Another good way to pick a hashtag is to see what’s trending on the side of Twitter and choose a tag that’s relevant to your company to use while tweeting.

Check back next month for our final post in the Twitter marketing series where we’ll give you a few more tips on how to best use Twitter in your marketing efforts!

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Twitter Talk: Twitter Marketing Tips – Part 1


Twitter has become increasingly popular over the last several years and is an integral social media tool to be using when marketing. It’s a great way to reach millennials and if you use Twitter correctly, you may even keep that fickle demographic as loyal consumers. Let’s dive into some Twitter talk where we’ll cover some Twitter marketing tips in this three-part series.

1. Choosing a good username and photos. Whatever Twitter handle you pick has to be short, catchy, and easily recognizable. You want users who search for your company to quickly find your page. If your brand’s name is long or has some sort of special character in it that you can’t use in your handle, opt for the next closest thing or an abbreviated version of your business’s name and be consistent in using the same handle across all social media channels. Your profile photo should be your company’s logo unless it’s not simple and legible on all screens. Your header photo is also a good place to put your logo or otherwise showcase your brand.

2. Write a great bio. Your Twitter bio is limited to 160 characters which means you need to pack a punch in a small word count. Your bio should accurately reflect who your company is or what they do while also being unique so you’ll want to be precise, show some personality, and make sure your overall bio fits with your brand’s messaging and audience. Additionally, your bio is a great place to include relevant hashtags or other tags that users should use or that your company will use when posting.

3. Be Creative. Whether it’s inviting users to check out your website or announcing a new product, replying to a follower who tagged you or something else altogether, you don’t want your Twitter account to be boring. Creativity is key. Be funny, be original, and be interesting. It’ll attract more followers and do wonders for your brand recognition and sales. That being said, you may want to create branding guidelines as far as language your company uses and doesn’t use and how it responds to certain types of posts. While you don’t want your content or replies to be uniform, a general sense of consistency is a good idea.

Stay tuned for next month’s blog post where we’ll continue our Twitter marketing series with Part 2! And in the meantime, take a look at your company’s Twitter account and make sure you’re implementing the above tips.

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Insta-Success: Instagram Marketing Tips – Part 3


By now, you’ve likely started implementing some of our tips into your Instagram marketing methods and hopefully have seen some results! We’re going to finish off this series with a few more tips on how you can ensure Insta-success.

Partner with Influencers. On Instagram, users who have established credibility and an audience, typically in a specific industry, are known as “influencers.” Posts by influencers are often seen by more users and considered trustworthy, which often leads to more awareness or profitability for whatever product they may be showcasing or being sponsored by. Pairing up with an influencer is worth considering, especially if you’re in the early days of trying to grow your brand and attract followers. That being said, partnering with an influencer can carry a hefty price tag so be sure you have an appropriate budget and that it will pay off for your organization. You can also consider instead of engaging with a big-level influencer, looking at your company’s followers and seeing who has a good number of followers of their own as a potential influencer for your business.

Update Your Bio Link. On Instagram, you can only have one URL and that’s in your bio. When posting a photo, you can write a URL in the description underneath, but it won’t be clickable — users will instead have to copy and paste it into a web browser. Because of that, you want to be sure to update your bio link, rather than just keeping it as a generic direct to your company’s website homepage. You can also use Bitlink in your bio to track how many clicks your Instagram page is driving to your business’s content or website.

Drive Traffic to Website. Driving traffic to your website is directly to your bio link. If you’re announcing a new product, rolling out a giveaway, etc., tell users that there’s a “link in bio” and make sure that you have updated the link there to drive traffic to the appropriate page on your website. You want to make it easy for your followers and potential customers to follow your call-to-action and actually take action, rather than deciding it’s not worth the effort or trouble. Ultimately, Insta users may engage with your brand and learn more about it on the platform, but until they are redirected away from your Instagram post and prompted to do something (such as buy your product), you won’t see a spike in profitability.

Hopefully, the tips from this three-part series have given you some new ideas on how to better use and leverage company’s Instagram account. See you on the ‘Gram!

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Insta-Success: Instagram Marketing Tips – Part 2


As we stated in last month’s post, Instagram’s user numbers are growing — so you need to capitalize on this prime social media platform when it comes to marketing. Let’s continue our three-part series with this second post that will introduce some other tips you should implement when using the ‘Gram in your marketing efforts.

Show Off Your Office Atmosphere. Transparency is big with consumers today, as is a more personal touch. Rather than just coming across as a faceless corporation, highlight your office culture on your Instagram. Post photos or short videos of your office, meetings, project kickoffs, or employees and include a quote or bit of information underneath the posting that allows users to get to know your company on a deeper level. Instagram users will appreciate getting a more intimate look into where and your organization operates and the people that work at your business

Get Into the #Hashtag Game. Hashtags are a big key to success when it comes to Insta and marketing on the platform. Utilize commonly used hashtags with your posts to grow your company’s reach and users’ awareness of your brand. Anywhere from 5-10 hashtags per post will help you start to expand your presence on the site. You can look up what common words or phrases are being used as hashtags and how many posts have already used that specific hashtag in order to increase your engagement and gain more followers. Make sure your hashtags are relevant to what you’re sharing and consider creating a hashtag of your own to use in your posts and for users to include in their posts when they are using your product. Mix up the hashtags you use by including some very popular ones as well as some more specific and perhaps less popular ones as those will allow your post to remain near the top of the tag’s results for a longer period.

Engage Consistently. It’s not enough to just post daily or a few times a week — though you should be consistent in how much your company is posting on Instagram. Be sure you are also commenting and liking other images and videos, following new people, and otherwise showing you are an active user. If you feel your business is lacking for content, go the User-Generated Content route (covered in Part 1 of this series!)

That’s all for part two of this series. Join us next month as we finish this series with a few more helpful tips and keep the above advice in mind or put it into action in the meantime!

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Insta-Success: Instagram Marketing Tips – Part 1


Instagram has become an increasingly popular tool for marketing professionals and companies to use over the last few years. With more than 1 billion monthly users, the photo-sharing platform is a prime way to connect with potential and current customers. Even if you and your business have a presence on Instagram, you may not be using the platform to its fullest potential. With that in mind, we’re going to dive into some tips on how to have more success on Instagram in this new three-part series.

Utilize User-Generated Content (UGC). Brand awareness is key to growing your consumer base. That’s where user-generated content comes into play. With UGC, you’ll curate and share content that others have created that are pertinent to your brand or showcase your product. Not only will UGC promote your company by way of word-of-mouth, but it’ll also mandate you interact frequently with others on the platform as you get permission to repost photos, like posts that include your brand or product, etc. To make it easier for you to curate, inform users that if they want to be reposted by you, they need to use a specific hashtag.

Highlight New Products, Exciting Updates. Besides just posting relevant photos, you can also announce new products, share exciting updates, hiring news, and more, all through your images, videos, and Instagram Stories. By keeping your Instagram current and updated with your company’s news, it’ll become an extension of your business and marketing campaigns and further your branding efforts. If you have an event happening, consider posting on your Instagram Story about it or go Live on Instagram during the event.

Offer Deals/Giveaways. Many giveaways and deals on Instagram are driven by users. You can offer prizes to those who take the best photo of themselves using your product, share coupon codes with your followers to reward them for their business and loyalty, and offer other deals to those who engage with you on Instagram. Make sure that you include a call-to-action that users can easily follow or do in relation to your deal or giveaway. And be certain that for whatever deal or giveaway you offer, the parameters are clear and you follow through on whatever is promised — otherwise, you’ll end up hurting your reputation and possibly losing followers on Insta.

Consider starting to use some of these tips in your Instagram marketing efforts and come back next month to read the second part of this series!

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3 Millennial Mobile Marketing Tips


With millennial and college-age consumers, it’s all about the mobile experience and making sure you’re reaching them where and how they are most often. That’s why thinking about how your marketing efforts come across on mobile devices is so crucial — and here are some things to keep in mind to make sure you and your business are mobile-ready.

1. Is your website mobile-friendly? You don’t want to limit what will show up on phones as many of your potential millennial consumers or return customers will be engaging with your organization on their smartphones. Everything that shows up on your web when you look at it on a computer should be available and accessible through a mobile device as well. That being said, you don’t want your site to take a long time to load so it’s worth investing some time and resources into establishing faster mobile loading times. From browsing to actually buying, you need to ensure your website users can easily navigate and shop on your site from their phones or you may lose business. Additionally, having content that’s interesting, catches the eye, and sized correctly for any mobile screen will go a long way.

2. Are you on social media? Your company needs to have the works: Facebook, Twitter, Instagram, LinkedIn — even Pinterest, Reddit, and YouTube may be beneficial depending on your industry. Social media makes up a huge part of what millennials do or look at on their phones — so posting consistently, interacting with followers, and optimizing your profiles and pages will help you reach your target demographic, no matter what device they may be using. A great way to gain more followers and likes to your social media accounts is to advertise that your company offers discounts or promotional codes to those connected with your organization on social media. Millennials love to get a deal and will be more likely to engage with your business if they may get some sort of coupon or freebie out of it!

3. Are you blatantly advertising or trying to sell something? If so, you may want to change up your methods. With the overwhelming majority of Gen Y-ers owning smartphones, and growing up with them, they are less likely to trust traditional advertising and will respond better to collaborative efforts, native advertising, or more covert brand and product placements. Consider using User-Generated Content (UGC) in marketing campaigns, partnering with an influencer, or sponsorship of something in line with your business that will allow you to get your company name out there in a more discrete and less salesman-like way.

Use these three tips to better your mobile marketing efforts to millennials — while you may not see radical changes or increases in your engagement or sales right away, they will definitely improve your company’s standing with that key demo in the long-term.

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Why Your Content Marketing Needs Visuals


So. You’ve got a great piece of content that you are excited to share with the world. Unfortunately, if your content is word-heavy, it won’t do as well. Why? Because humans are visual creatures. Using visuals in content marketing is key to attracting and keeping an audience, and here are just a few reasons why.

1. They’re Eye-Catching. People have short attention spans and are more likely to skim your content — but visuals will help catch their attention and prevent them from getting distracted or bored as quickly. Of course, the quality of your content matters too, not just that it’s visually impactful. According to a Skyword study, web content containing visuals such as images or videos perform better — on average, getting up to 94 percent more views. Twitter data scientist Douglas Mason found that tweets with images or videos receive, on average, a 35 percent or 28 percent boost in retweets, respectively.

2. They’re Memorable. From the start of your content marketing brainstorm process, you should be thinking about what kinds of photos, infographics, visuals, etc., you can create or include in your content to make it more memorable to users. Visuals are easier for users to take in and make a more lasting impression if implemented correctly. Rather than just relaying data in the most basic way, explore other avenues that allow you to condense or still present data but using a more digestible method. Infographics, pie and bar charts, and the like, are great tools to do so.

3. They Can Invoke Emotion. Tying into the memorability of visuals, when done correctly, the image you include in your content marketing can prompt an emotional response. That response will then be better ingrained in the mind of your user and they’ll more likely remember the essence of what was being conveyed to them in your content marketing.

4. They Can Be Repurposed. Visuals, specifically infographics, allow you to keep your content and data fresh. You can take data gathered from a survey and turn it into an infographic that can then be posted on your Instagram, Facebook, Twitter, and other social media channels, and it will get users’ attention and give them information. According to Sumo, infographics can actually increase website traffic by 12 percent.

So if you’re about to roll out some content marketing that’s low on visuals, you may want to rethink and revise your strategy — your marketing efforts will be better for it!

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