By now, you’ve likely started implementing some of our tips into your Instagram marketing methods and hopefully have seen some results! We’re going to finish off this series with a few more tips on how you can ensure Insta-success.
Partner with Influencers. On Instagram, users who have established credibility and an audience, typically in a specific industry, are known as “influencers.” Posts by influencers are often seen by more users and considered trustworthy, which often leads to more awareness or profitability for whatever product they may be showcasing or being sponsored by. Pairing up with an influencer is worth considering, especially if you’re in the early days of trying to grow your brand and attract followers. That being said, partnering with an influencer can carry a hefty price tag so be sure you have an appropriate budget and that it will pay off for your organization. You can also consider instead of engaging with a big-level influencer, looking at your company’s followers and seeing who has a good number of followers of their own as a potential influencer for your business.
Update Your Bio Link. On Instagram, you can only have one URL and that’s in your bio. When posting a photo, you can write a URL in the description underneath, but it won’t be clickable — users will instead have to copy and paste it into a web browser. Because of that, you want to be sure to update your bio link, rather than just keeping it as a generic direct to your company’s website homepage. You can also use Bitlink in your bio to track how many clicks your Instagram page is driving to your business’s content or website.
Drive Traffic to Website. Driving traffic to your website is directly to your bio link. If you’re announcing a new product, rolling out a giveaway, etc., tell users that there’s a “link in bio” and make sure that you have updated the link there to drive traffic to the appropriate page on your website. You want to make it easy for your followers and potential customers to follow your call-to-action and actually take action, rather than deciding it’s not worth the effort or trouble. Ultimately, Insta users may engage with your brand and learn more about it on the platform, but until they are redirected away from your Instagram post and prompted to do something (such as buy your product), you won’t see a spike in profitability.
Hopefully, the tips from this three-part series have given you some new ideas on how to better use and leverage company’s Instagram account. See you on the ‘Gram!
via Pexels