Tag Archive | "marketing"

How To Connect With Millennials, Not Just Market To Them

Marketing to millennials, as we well know by now, is difficult — so a new and different approach to your marketing strategy may be necessary. Rather than approaching and thinking about your efforts as “marketing” to them, consider thinking about it instead as “connecting” and “communicating” with them. Below are some tips on how to do so!

Don’t Sell Yourself. Being blatant about trying to sell a product or service to millennials and Gen Z is not going to help you. These demographics don’t want to be pitched anything — so you’ll have better luck opening the lines of communication with them and focusing on real interactions and connections and making sure what your company does and stands for is obvious on all channels.

Relax & Go Informal. Younger generations respond more to humor and authenticity. Show your company’s human side and don’t be all “corporate” when connecting to your target demographic. Consider ditching some of the more traditional forms of marketing and branching out into newer, more intimate ways of communicating.

Don’t Go Overboard. While you want to connect with millennials the way they want to be communicated with, you don’t want to take this idea too far. Excessive use of emojis, slang vocabulary, etc., can make it seem like you’re trying too hard and doesn’t actually reflect well on your company. You need to figure out the perfect balance of being on their level while maintaining your professional vibe — to do this, consider inviting feedback from your consumer base!

Give, Give, Give. This tip is two-fold. Firstly, millennials want to be inspired and feel like they are doing good and supporting good causes. If your company gives to charity or otherwise contributes to society, communicate that as it will go a long way! Secondly, millennials love to feel they are getting a good deal. Offering discounts, coupons, promo codes, or other rewards will definitely entice millennials to your brand.

Watch and Learn. There are other companies out there who are doing a phenomenal job appealing to younger generations and connecting with them. Target, Amazon, and Apple are just some of the top companies that millennials love, interact with, and buy. Look at how they are communicating with younger consumers and strive to emulate their strategies.

These are just some methods you can adopt in your marketing strategies to better reach a millennial audience — just focus on authentic connections and you should see your efforts increase in success!

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5 Facebook Marketing Tips to Know

While other social media sites are popular today, Facebook is still a key site to utilize when it comes to marketing to millennials. So how can you be sure you are maximizing the reach your Facebook marketing has? Read these tips and implement them into your Facebook marketing strategy!

Post with Purpose. Don’t just post for the sake of keeping your feed or page updated with fresh content. Every post you make is a reflection of your business and brand and should be made with that in mind. Be aware of how you are communicating with your target demographic and consider boosting posts if needed to expand your reach. Facebook Insights can help you figure out when and what you should be posting to make the most of your marketing efforts on the site.

Create a Calendar. Part of posting with purpose means planning ahead — and an easy way to stay on top of that is by creating a content calendar to track your posts and marketing campaigns. Websites like Buffer or Hootsuite can be wonderful tools if you are trying to schedule posts on multiple social media sites and allow you to conveniently track all your marketing in one place. However, you’ll still need to monitor your posts and make sure you are engaging with your audience, something not always as easily done when you’re not on Facebook itself.

Update Your Facebook Story. With the recent introduction of Stories to Facebook, a new method of interacting with your audience and keeping them up to date on your business has emerged. Facebook Stories has made posting more casual, as what is posted there doesn’t necessarily have to be as on-brand or company-specific as regular posts. Instead, interesting links, funny memes, cool photos, etc., can be posted to your Story and keep your target demographic engaged, possibly leading to more clicks and views of your company’s profile or page.

Boost Some Posts. Boosted posts allow you to expand the audience of your posts and target a specific demographic at a small cost. All you have to do to boost a post is set your target audience and your budget — and you’ll see a good number more clicks and overall increase your business and brand’s visibility on Facebook. For larger campaigns, you’ll want to go through Facebook Ads Manager and put a bit more thought into your campaign and strategy.

Optimize Your Page. Make sure your Facebook business page is well organized, updated, and easy to navigate and find information. You want millennials to have an effortless and enjoyable experience on your page, which will encourage them to come back and utilize your Facebook profile to interact with your company. For inspiration, look at other business pages on Facebook and see how they organize their pages — then pick and choose your favorite features to roll out on your own organization’s page.

Facebook marketing can be a great way to reach and interact with your millennial audience — so follow these tips for success in your marketing efforts on Facebook!

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How to Improve Your Marketing Efforts to College Students – Part 3

By now you know that college students, while possibly more difficult to market to, are not impossible to win over. In this article, we’re going to wrap up our three-part series with a few last pieces of advice to keep in mind when marketing to college students and getting them to commit to your company.

1. Be Engaging. Along with being authentic, funny, concise, etc., your marketing methods should aim to engage your college student audience. This can be done in many ways, whether it’s adding a question to your marketing campaign to invite comments, feedback, and tagging or directing viewers to your website where they can further explore what your company has to offer.

Additionally, to be engaging means to be engaged. Respond to comments, like posts that mention your company or align with your business’s values, and otherwise interact with users and potential users alike.

2. Mobile Matters. We’re living in the smartphone era; so if your content is not completely mobile-friendly and digestible, you’re going to miss out and drive away potential users and customers. Whatever you’re posting, promoting, and otherwise sharing should be able to be read on any and all devices. Think tablets, phones, and laptops. Make sure your content is optimized for mobile — and being on social media accounts and keeping your text short will only help users on phones and tablets take in your marketing campaigns.

3. Organization Is Key. This goes for your website, business model, marketing efforts, and everything in between. If you’re not organized, it will show in your campaigns and online presence. Track your marketing efforts so you don’t use similar strategies or pictures as other companies and so you don’t accidentally use similar campaigns back-to-back. College students will remember — as will the Internet — so make sure your marketing team is organized, cohesive, and communicates with each other before communicating with the world.

That’s all for this three-part series — hopefully, you’ve now gained some new insight into how to market to college students and are developing different strategies that keep these key components in mind!

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How to Improve Your Marketing Efforts to College Students – Part 2

As we said in last month’s post, we know college students can be tricky to market to. That’s why we’re continuing our three-part series with this second installment, where we’ll cover some more methods you can and should be using when marketing to college students.

1. Add Some Humor. We know we’re telling you a lot of things your marketing should be (and will undoubtedly tell you more), but you can be creative, funny, and on-brand in a short marketing campaign, all at the same time without being “extra.” Even if students may only spend a little while looking at your company’s marketing efforts, there’s still room for creativity and humor in simple copy.

Your campaigns can be witty, sarcastic, funny, or put a spin on slang or a current event, all of which will land with college students and make them more interested in your company and brand. Inject a little humor into your marketing — it’ll go a long way.

2. Be Authentic. College students are good at distinguishing between fake and real — and they can definitely tell when you’re trying too hard or not hard enough to appeal to them and grab their attention. Rather than going over the top in your attempts to win them over, stay true to what your company stands for, what they offer and who they are. You can still be humorous and engage with college students on their level while being authentic and ultimately, that’ll be what makes your company stand out and succeed in the long run.

You can do this by sharing insight into your company and its purpose, stories of how your company gives back to the community, or other personable and real details with your users and followers, mixed in with other marketing messaging or in combination with them.

3. Make Them Feel. There’s a reason people love to watch tear-jerker dramas and listening to Adele as well as enjoy videos of animals doing silly tricks and compilations of funny tweets. Emotion is a key factor to consider when coming up with your marketing strategy. Can you make your college student audience laugh, cry, smile, or otherwise react to your content? If you can, you’re already a step ahead the rest. Think about how your marketing efforts will be received and brainstorm ways you can up the ante and show college students you are “woke,” so to speak.

Stay tuned for next month’s blog where we’ll conclude this series and give you some more facts and advice to consider using in your marketing to college students. Until then, don’t wait to start implementing the above-mentioned methods!

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How to Improve Your Marketing Efforts to College Students – Part 1

College students can be hard to market to successfully. That’s why you need to really tailor your marketing approach to that specific demographic when you want to appeal to them as a potential customer base. In this article, the first of a three-part series, we’re going to take a look at some of the best methods at your disposal for appealing to college students and getting them to engage with your company and products.

1. Get Social. This cannot be stressed enough. If your business does not have social media accounts on at least Facebook, Twitter, LinkedIn and Instagram, you should stop reading this article and go make company profiles on those sites right now. College students are increasingly connected via online platforms and you need to maximize your presence on the sites to engage and influence the demographic. Other sites that can be useful tools as well include Google+, YouTube, Tumblr, Pinterest, Snapchat, and Reddit.

Once you’ve got accounts on these sites, keep them updated with fresh content. Promote your business but don’t limit yourself to just self-promo. Share interesting articles, videos, links, etc., with those who like or follow you, even if they’re not publicizing your business or products. Engage with your followers and be active. Let them know you care about them, their passions, and that you’re responsive and plugged in.

2. Keep It Short. College students are a lot like babies or puppies; their attention span isn’t all that long. Whenever you’re posting, emailing, or otherwise engaging in marketing efforts, keep your content short and snappy. You don’t need a lot of text to pack a punch; sometimes a meme with a one-liner or just a few sentences can really do the trick. You’ll find that less is more when it comes to drawing in college students’ interest and compelling them to learn more about your business and its offerings.

Consider eye-catching photos, inspirational quotes, or funny quips to set your posts apart and appeal to college students who will enjoy the fact that you’re interacting with them on their level and attempting to speak their language.

3. Mobile Matters. We’re living in the smartphone era; so if your content is not completely mobile-friendly and digestible, you’re going to miss out and drive away potential users and customers. Whatever you’re posting, promoting, and otherwise sharing should be able to be read on any and all devices. Think tablets, phones, and laptops. Make sure your content is optimized for mobile — and being on social media accounts and keeping your text short will only help users on phones and tablets take in your marketing campaigns.

Stay tuned for next month’s blog where this series will continue and we’ll impart more advice for marketing to college students, and in the meantime, start putting these tips into action!

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4 Resources to Use When Dealing with a Millennial Demographic

To be effective in communicating with a millennial consumer base, you need to be utilizing specific resources that will allow you to more readily be in contact with that demographic and appeal to them. Here are four resources you should be using when targeting millennials in your digital marketing strategies.

1. Blogging. Having a blog section on your website and keeping it fresh with new content is a great way to get your name and brand out there. Even just publishing a new blog post once a month can bring in new customers and draw traffic and attention to your company’s website. Additionally, if you implement some SEO practices, your content may end up ranked highly in a web search that leads users to your products and business. Aim to have more evergreen content on your blog so the bulk of your content doesn’t become dated — but a blog is a great place to post your press releases and news, too.

2. Press Releases. Press releases are some of the easiest and most cost-effective ways to quickly relay news to a large audience. Utilizing the idea of press releases can help you get news out in a timely manner and offer another means of getting your company’s name into the public’s minds. Further, your press release may be picked up by other websites or media and written about more expansively, which will only help you more broadly appeal to a millennial demographic and push your brand.

3. Social Media. When used correctly and productively, social media channels are great outlets to publicize your company and interact with existing and potential customers. Don’t just post your own content or push your products on your social media; share other interesting news, develop a voice, and be publicly present and available. That being said, you can post new blog articles on your social media to direct traffic to your blog and website at large. No matter your business, your company should have Facebook and LinkedIn pages and Twitter and Instagram accounts that you post on at least once a week to keep it active.

4. Email Marketing. Though no one, and especially not millennials, wants to be bombarded with emails or seemingly spammed by a company, email marketing can be useful when attempting to communicate with a millennial audience. Make sure you are sending an appropriate number of emails a week and that they have catchy headlines and interesting information within them to optimize your open and click rates and truly engage your recipients.

Of course, when utilizing these different resources, it’s important to keep in mind that many millennials will be reading your blog, interacting with your company on social media, and opening your emails on their phones. All your digital marketing strategies should be mobile-friendly so it’s easy for millennials to read and engage with your business from any piece of technology they may use. Keep these four resources in mind when considering how to communicate with a millennial demographic and you’ll be set!

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Marketing to Millennials: 3 Facts You Can’t Ignore

When marketing to millennials, it’s important to get into that “millennial state of mind.” Doing so will improve your success rate and increase your engagement with that demographic. Here are some facts you can’t ignore when planning your marketing strategies to a millennial audience.

1. Don’t just treat them like a consumer.

Millennials are not just consumers but creators. With the rise of Pinterest and Etsy and influencers on Instagram and elsewhere, millennials are proving they are a force to be reckoned with and enjoy creating and engaging with the brands and businesses they use and like. Rather than just marketing your company to millennials, consider partnering with them to better market your products and services.

2. Personalize and customize.

While many tend to lump the millennial generation into one category and make assumptions for the demographic as a whole, you may be overlooking an important marketing strategy by doing so. Millennials are increasingly favoring products and services that can be personalized, customized, and that really show their individuality. Offering customizable options and considering how your business is different than other similar ones and further making it stand out will make your business more successful in the millennial market.

3. It’s all about connection.

We’re living in a digital age and most millennials have never experienced an era besides that. With a plethora of social media options out there to take advantage of, millennials are more connected and plugged in than ever — which means social media marketing is key to your success with this demographic. Engage with your millennial consumers online, gauge their interest in your products, ask for feedback on your services, and otherwise establish real connections and relationships with this crucial demographic.

Knowing this information about millennial customers and allowing these facts to influence your marketing strategies will only help you reach and engage the millennial consumer!

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Writing A Great Press Release: 5 Secrets Revealed

When it comes to writing an exceptional press release, there are some important strategies you can employ to ensure your press release gets people’s attention and does its job of publicizing your product or announcement. We’ve revealed five secrets to creating a great press release that you should know and use in the future.

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1. Get to the Point. Those reading your press release, especially college students, don’t want to read a never-ending post. Assume the readers are busy people and may only read the first sentence or two before skimming the rest — so make that first paragraph count and get to the point quickly. Later paragraphs can be used for supporting information and other facts that are good to know, but not the most important points.

2. Include Hard Facts. A press release isn’t the time to be all creative; rather, your press release should include numbers and stats that support your overall announcement and the reason for the press release. Leave the imaginative words and phrases and stick to the cold, hard facts, with quantifiable proof and data to back up what you’re selling.

3. Spellcheck and Grammar Review. Nobody wants to read a press release (or any piece of writing, really) that’s riddled with spelling errors and grammar mistakes. Proofread, proofread, proofread. Consider getting a second or third pair of eyes on your press release before you send it out for publication. Even just one small mistake can cost you in the short and long-run.

4. Give Your Contact Info. Don’t forget to include your contact information in your press release. Those reading it may want to be able to follow up or get in touch with you about your product or announcement. At the bottom of your press release, include your phone number, email address, or some other information about where readers can learn more and reach out to you directly.

5. Leave Them Wanting More. Since press releases shouldn’t be very long (definitely less than a page), leave the readers interested in learning more and give them a way to easily do so. Provide links to your company’s website, and invite them to contact you or visit your website find out more. Don’t make it difficult for readers to access additional information because they likely won’t take the time or go the extra step and you’ll lose potential customers.

Use these five uncovered secrets to inform your press release writing and engage more readers in your press releases and products!

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4 Tips for Writing a Press Release that Will Grab College Students’ Attention

Creating a press release that will grab the attention of college student readers is key as you want to relay your newsworthy information to the right audience. In order to grab their attention, keep these four tips in mind.

1. Write a catchy headline.

The headline you craft in your press release is the thing that will get the attention of journalists, bloggers, and college student readers, so you have to make it count. Make sure your title is less than 20 words so that it’s succinct and effective and gives readers a good idea of what the press release is announcing.

2. Create content with a purpose

When writing a press release, you want to make it easy for those who may write an article on your release to do so. That means including all key information within the press release; who, what, when, where, and why. If your press release is written with bloggers, college students, and future articles in mind, they’ll find it more convenient to form potentially posts around your content. Additionally, including contact information about your company and how to get in touch will enable journalists to fact-check more readily and allow college students to follow up.

3. Include quotes.

To add weight to your press release, consider including relevant quotes or comments from people who helped make the news you’re publicizing. This way, you make it easy for bloggers to quote your press release and give your post more substance, which is crucial when college students are your audience.

4. Add an image.

Once college students and other readers have clicked on your press release to read it, you can keep their attention by making sure to include an image in your press release. Having an eye-catching and pertinent picture will make your press release look more finished and aesthetically pleasing, which will encourage readers to stay on the page and actually read through your entire press release.

Keep these four tips in mind when creating your press release and you’ll be sure to grab readers’ and bloggers’ attention!

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Why Social Media Marketing Is So Important to College Student Millennials

Utilizing social media in your marketing strategy when it comes to reaching college students and millennials is crucial. Social media and all its users greatly influence millennials when it comes to where they shop, the sites they click on, and what they buy. Here are three ways social media plays a role in millennial decisions.

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1. Recommendations by Peers.
What their peers are liking, where they’re shopping, and what they’re buying plays a big part in influencing what millennials ultimately buy or follow. According to research from Hubspot, 71% of people are more likely to make a purchase online if the product or service comes recommended by others. Recommendations from peers and industry influencers like blogger, Instagrammers, YouTubers, etc., can thereby translate to more customers interested in what you’re selling.
2. Employing User-Generated Content.
84% of millennials say UGC from strangers has at least some influence on what they buy. By seeing a product or service being used by a real person in an authentic way, it can really influence the millennial demographic and gain you more followers and users. Reach out to users creating content that you want to use for permission to use them on your company pages and then watch your numbers increase as users are more likely to then post reviews for your company, share photos, and otherwise engage with you.
3. Engagement by Company.
It’s not just advertising and promoting your company on social media that matters; it’s how you actually engage with your followers and customers, too. If your business has genuine interactions with users and followers on a more personal level, they are more likely to become brand loyal to you. Take part in conversations on sites like Facebook and Twitter and respond to users and followers individually to increase brand awareness and your company’s reputation.
Social media marketing plays a pivotal role when it comes to drawing in college student millennial customers, so use these tips to increase your company’s client base in that demographic!

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