How to Improve Your Marketing Efforts to College Students – Part 3

By Elana Goodwin

By now you know that college students, while possibly more difficult to market to, are not impossible to win over. In this article, we’re going to wrap up our three-part series with a few last pieces of advice to keep in mind when marketing to college students and getting them to commit to your company.

1. Be Engaging. Along with being authentic, funny, concise, etc., your marketing methods should aim to engage your college student audience. This can be done in many ways, whether it’s adding a question to your marketing campaign to invite comments, feedback, and tagging or directing viewers to your website where they can further explore what your company has to offer.

Additionally, to be engaging means to be engaged. Respond to comments, like posts that mention your company or align with your business’s values, and otherwise interact with users and potential users alike.

2. Mobile Matters. We’re living in the smartphone era; so if your content is not completely mobile-friendly and digestible, you’re going to miss out and drive away potential users and customers. Whatever you’re posting, promoting, and otherwise sharing should be able to be read on any and all devices. Think tablets, phones, and laptops. Make sure your content is optimized for mobile — and being on social media accounts and keeping your text short will only help users on phones and tablets take in your marketing campaigns.

3. Organization Is Key. This goes for your website, business model, marketing efforts, and everything in between. If you’re not organized, it will show in your campaigns and online presence. Track your marketing efforts so you don’t use similar strategies or pictures as other companies and so you don’t accidentally use similar campaigns back-to-back. College students will remember — as will the Internet — so make sure your marketing team is organized, cohesive, and communicates with each other before communicating with the world.

That’s all for this three-part series — hopefully, you’ve now gained some new insight into how to market to college students and are developing different strategies that keep these key components in mind!