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How To Connect With Millennials, Not Just Market To Them


Marketing to millennials, as we well know by now, is difficult — so a new and different approach to your marketing strategy may be necessary. Rather than approaching and thinking about your efforts as “marketing” to them, consider thinking about it instead as “connecting” and “communicating” with them. Below are some tips on how to do so!

Don’t Sell Yourself. Being blatant about trying to sell a product or service to millennials and Gen Z is not going to help you. These demographics don’t want to be pitched anything — so you’ll have better luck opening the lines of communication with them and focusing on real interactions and connections and making sure what your company does and stands for is obvious on all channels.

Relax & Go Informal. Younger generations respond more to humor and authenticity. Show your company’s human side and don’t be all “corporate” when connecting to your target demographic. Consider ditching some of the more traditional forms of marketing and branching out into newer, more intimate ways of communicating.

Don’t Go Overboard. While you want to connect with millennials the way they want to be communicated with, you don’t want to take this idea too far. Excessive use of emojis, slang vocabulary, etc., can make it seem like you’re trying too hard and doesn’t actually reflect well on your company. You need to figure out the perfect balance of being on their level while maintaining your professional vibe — to do this, consider inviting feedback from your consumer base!

Give, Give, Give. This tip is two-fold. Firstly, millennials want to be inspired and feel like they are doing good and supporting good causes. If your company gives to charity or otherwise contributes to society, communicate that as it will go a long way! Secondly, millennials love to feel they are getting a good deal. Offering discounts, coupons, promo codes, or other rewards will definitely entice millennials to your brand.

Watch and Learn. There are other companies out there who are doing a phenomenal job appealing to younger generations and connecting with them. Target, Amazon, and Apple are just some of the top companies that millennials love, interact with, and buy. Look at how they are communicating with younger consumers and strive to emulate their strategies.

These are just some methods you can adopt in your marketing strategies to better reach a millennial audience — just focus on authentic connections and you should see your efforts increase in success!

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