Building up an online presence via content marketing will help exponentially in increasing your company’s brand recognition. So how do you go about doing this in a way that’s organic and authentic? Here are three tips to consider:

Blog Well. Blogging is an important factor in increasing your brand recognition. But you can’t just count on simply blogging. You need to come up with amazing content that’s original and be posting it regularly. Writing blogs sporadically won’t do you any favors, nor will just relying on the fact that you are posting at all. Quality content is key.

Email Smartly. With so many emails coming into inboxes every day, it’s easy for your email marketing efforts to go unread or directly to the trash. That’s why it’s important to strategize your emails and not spam your recipient lists. Email is still a better way than social media to acquire customers so it’s important to carefully plan out when and how often your email campaigns are going out to maximize the benefits.

Create Custom Content. Do your research and put in the effort when it comes to creating content of any kind. Consult experts, read studies, conduct interviews, design graphics, and personalize your content for your consumers. Those who see your emails, blog posts, ads, etc., will be able to tell if you are phoning it in or actually putting thought and energy into the content you’re putting out.

With more brand recognition and a stronger online presence, you’ll see increased traffic to your site and posts, which will result in increased sales. Your content marketing should be actively benefiting your company, not just allowing you to click the box of engaging in content marketing. Implement these tips so your content marketing efforts are the best they can be and raises your brand recognition online.

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So. You’ve got a great piece of content that you are excited to share with the world. Unfortunately, if your content is word-heavy, it won’t do as well. Why? Because humans are visual creatures. Using visuals in content marketing is key to attracting and keeping an audience, and here are just a few reasons why.

1. They’re Eye-Catching. People have short attention spans and are more likely to skim your content — but visuals will help catch their attention and prevent them from getting distracted or bored as quickly. Of course, the quality of your content matters too, not just that it’s visually impactful. According to a Skyword study, web content containing visuals such as images or videos perform better — on average, getting up to 94 percent more views. Twitter data scientist Douglas Mason found that tweets with images or videos receive, on average, a 35 percent or 28 percent boost in retweets, respectively.

2. They’re Memorable. From the start of your content marketing brainstorm process, you should be thinking about what kinds of photos, infographics, visuals, etc., you can create or include in your content to make it more memorable to users. Visuals are easier for users to take in and make a more lasting impression if implemented correctly. Rather than just relaying data in the most basic way, explore other avenues that allow you to condense or still present data but using a more digestible method. Infographics, pie and bar charts, and the like, are great tools to do so.

3. They Can Invoke Emotion. Tying into the memorability of visuals, when done correctly, the image you include in your content marketing can prompt an emotional response. That response will then be better ingrained in the mind of your user and they’ll more likely remember the essence of what was being conveyed to them in your content marketing.

4. They Can Be Repurposed. Visuals, specifically infographics, allow you to keep your content and data fresh. You can take data gathered from a survey and turn it into an infographic that can then be posted on your Instagram, Facebook, Twitter, and other social media channels, and it will get users’ attention and give them information. According to Sumo, infographics can actually increase website traffic by 12 percent.

So if you’re about to roll out some content marketing that’s low on visuals, you may want to rethink and revise your strategy — your marketing efforts will be better for it!

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