Tag Archive | "coronavirus"

3 Tips for Adapting Your Marketing Strategy Amidst COVID-19

2020 has been dominated by the coronavirus pandemic, and rightfully so. Though there is light at the end of the tunnel, there’s still a ways to go until we see the end of this thing, which means your PR and marketing strategies must continue to be informed by what’s happening with COVID-19. Here are a few tips on how to adapt your strategies for these uncertain times.

1. Be Aware. With news about the pandemic in the spotlight, a story about your organization may not get top billing or even any time in the news cycle. Resources may have been reallocated and many media outlets are stretched thin covering health and political-related news so your business’s news might not have the same interest it did pre-pandemic. That doesn’t mean you should hold back, but consider other avenues of getting the word out, such as social media or creating your own content via blog posts on your website.

2. Be Self-Aware. Does your story/news/etc. matter right now? With businesses closing, people dying, and many struggling, be self-aware enough to recognize whether it’s the right moment to be sharing your PR material. And if you’re referencing the pandemic in your marketing strategy, make sure it’s with empathy and not in a way that makes it seem like you’re trying to profit from this public health disaster or turn the focus to your company if it’s managing to survive when so many have not.

3. Change Your Focus. Rather than spending your time and efforts on short-term marketing and PR strategies where you’ll be competing in an overcrowded news cycle, think long-term instead. Now may be a great time to focus on building your company’s brand recognition and reputation, maximizing your social media presence, overhauling your website, and developing other beneficial PR materials that will position your business for success going forward.

Keep these three tips in mind as the coronavirus pandemic continues to affect lives and livelihoods and your PR and marketing strategies will be better off for it. Here’s to a better 2021!

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4 Crucial Marketing Tips to Use Amidst the Coronavirus

The coronavirus has wreaked havoc on communities and businesses across the world — and about six months in, many businesses are still suffering. With so much uncertainty and a big decrease in revenue, it’s important for organizations to make their marketing count during this crazy time and change their strategies to better engage with potential consumers. Here are some tips to consider using in your marketing efforts throughout COVID-19.

Be Creative. Don’t be afraid to take risks and throw some of your old marketing go-to’s out the window. Now’s the time to take risks and stand out. The more creative you can be, the better. Think about why customers should buy your product or engage with your site during this trying time. Figure out how to sell your business or frame your items as what can help people get through quarantine or otherwise act as a pick-me-up type of reward during this stressful period.

Be Reassuring. It seems like more businesses announce every day that they are folding or declaring bankruptcy and closing stores. Your business relies on customers and you want to reassure both past and potential consumers that you’re not going anywhere but that their business is needed and appreciated especially now. Give updates on what’s going on, safety precautions you’re taking, etc.

Be Social. More people are online for more hours than ever before and you need to take advantage of that by meeting your customers where they are. Post frequently, be part of the conversation, interact with your followers, offer deals, and special promotions. Social media has established itself as a must-do for any business but especially with the coronavirus keeping more people at home, you need to still engage with your consumer base and ramp up your efforts on social.

Be Aware. There’s a lot going on currently just with the coronavirus alone — but that’s not all that’s going on. You need to make sure your business, its practices, and its employees are all on the up-and-up and that you are sticking to exacting standards of PC-ness and respect. This should be what your company does all the time but with more eyes watching and with people having less to do, the coronavirus has become a bit of a powderkeg when it comes to reckonings, many justly so, and you don’t want your company or products in the news for the wrong reasons.

Keep these four tips in mind as we continue to navigate the coronavirus pandemic so your marketing efforts are beneficial and continue to help your business stay afloat.

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