A Guide to the Do’s of YouTube Marketing

By Elana Goodwin

While some of the other social media sites out there may be at the forefront of your mind when it comes to marketing, an often overlooked site you should be using for marketing purposes is YouTube. In this two-part series, covering the do’s and don’ts, we’ll cover some tips to ensure your YouTube marketing efforts are effective and helping your company.

1. Think about your video titles.

What is the title of your video? Is it grabbing potential consumers’ attention and prompting them to click and watch? If your content has a boring title, you’ll see fewer views and less engagement. Think about action words or buzz words that would are good keywords people may search for so your content will rank well and invite people to watch. You also don’t want your video title to be too long so really think about how to most concisely and clearly relay what the video is about.

2. Think about length.

How long is your video? If it’s over five minutes, it’s definitely too long and you’re going to lose viewers or end up driving away potential viewers who decide they don’t have the time to invest in watching it. Make your videos interesting and have value by creating quality content that’s unique and to the point.

3. Think about the purpose.

Are you trying to grow your brand’s awareness? Drive traffic to your site? Something else? Whatever your goal, make sure you have a clear idea of what it is before diving into YouTube. You’ll definitely want to include Call to Actions (CTAs) like “Like” and “Subscribe” prompts at the end of your video but you need to also consider what else you want to accomplish using visual content.

Start thinking about how these tips can be implemented when coming up with your YouTube content and stay tuned for next month’s blog where we’ll wrap up this two-part series with some final advice on what not to do when it comes to YouTube marketing!

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