Twitter Talk: Twitter Marketing Tips – Part 3

By Elana Goodwin

We’ve covered some helpful Twitter marketing tips in our previous two posts, but now it’s time to wrap up our Twitter Talk series with a few last good-to-know pieces of advice.

7. Interact with Followers/Other Brands. A great way to drive interaction with your followers is to conduct polls. Not only will a poll spur users to connect with your company on some level, it’s also a great way to get some real feedback and research done without a lot of effort on your part. Beyond polls, if your company is tagged in a tweet or a company-related hashtag is used, respond! You want your Twitter account to be known to really engage with followers and in general, be active. You can also interact with other brands as well, whether your company officially works with them, is co-owned by them, or simply uses them — or not. Remember to keep your posts positive — and if a user writes something negative, you’ll still want to publicly and appropriately respond, but consider moving the conversation into your DMs.

8. Utilize Influencers. Using Influencers can be a great way to increase brand awareness and shine a spotlight on your company. It’s easier than ever before to approach an Influencer and pitch them. The first step is identifying an Influencer that is appropriate for your business and making sure their goals align with yours. Next, you’ll want to contact them to gauge their interest in a possible partnership. Make sure to do your research in order to pick an Influencer that truly has an impressive influence on the demographic you’re hoping to reach and that they are someone your company wants to be in association with.

9. Practice Social Media Cohesion. Your Twitter account is not an island and its strategy shouldn’t be approached as such. Your company should have and be active on multiple other social media sites, including Facebook, Instagram, and LinkedIn, and you want to remember to work towards a cohesive feel to your social media profiles for optimal branding and messaging purposes. Colors, language, activity, etc., should all be similar so your followers and consumers get the best sense possible of your business and can expect the same quality across the social media board.

And thus concludes our Twitter Talk series! Hopefully, once implemented, these nine tips will help you better your Twitter marketing practices and further your company’s brand! Happy tweeting!

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