A Guide to the Don’ts of YouTube Marketing

By Elana Goodwin

We’re back to wrap up our two-part series with some helpful tips on what you shouldn’t do when it comes to marketing effectively on YouTube. Let’s dive right in!

1. Don’t think “virally.”

Yes, it’d be great if you have a video or a couple go viral. But don’t let that be the goal that drives your YouTube marketing strategy. Trying to create content whose sole purpose is to rack up views will end up affecting the quality of your videos and you’ll likely lose sight of your overall purpose. Focus on coming up with interesting, engaging, and unique content and let the “going viral” happen naturally because you did good work, not because of any gimmicks or because you stacked the deck.

2. Don’t think about going it alone.

This is two-fold. Firstly, you need a strong team focused on creating effective YouTube content; no one person will be able to run the whole thing themselves unchecked and without people to bounce ideas off of. Beyond that, think about reaching out to other YouTube creators, partners, and influencers to work with on some of your content. This will help boost your credibility and likely help you reach new viewers and users.

3. Don’t forget to share.

Assuming once you have the content up on YouTube that people will just find it organically is naive thinking. Of course, many likely will, but you can’t just release your content into the internet ether and let nature take its course. You need to be sharing your content to drive traffic and views. Share on your company’s social media accounts and consider adding video content to your website as well to grow your presence.

Hopefully, this two-part series covering the do’s and don’ts of YouTube marketing left you with some good tips to think about as you plan your YouTube marketing strategies. Good luck!

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