When marketing to millennials, it’s important to get into that “millennial state of mind.” Doing so will improve your success rate and increase your engagement with that demographic. Here are some facts you can’t ignore when planning your marketing strategies to a millennial audience.

1. Don’t just treat them like a consumer.

Millennials are not just consumers but creators. With the rise of Pinterest and Etsy and influencers on Instagram and elsewhere, millennials are proving they are a force to be reckoned with and enjoy creating and engaging with the brands and businesses they use and like. Rather than just marketing your company to millennials, consider partnering with them to better market your products and services.

2. Personalize and customize.

While many tend to lump the millennial generation into one category and make assumptions for the demographic as a whole, you may be overlooking an important marketing strategy by doing so. Millennials are increasingly favoring products and services that can be personalized, customized, and that really show their individuality. Offering customizable options and considering how your business is different than other similar ones and further making it stand out will make your business more successful in the millennial market.

3. It’s all about connection.

We’re living in a digital age and most millennials have never experienced an era besides that. With a plethora of social media options out there to take advantage of, millennials are more connected and plugged in than ever — which means social media marketing is key to your success with this demographic. Engage with your millennial consumers online, gauge their interest in your products, ask for feedback on your services, and otherwise establish real connections and relationships with this crucial demographic.

Knowing this information about millennial customers and allowing these facts to influence your marketing strategies will only help you reach and engage the millennial consumer!

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When it comes to writing an exceptional press release, there are some important strategies you can employ to ensure your press release gets people’s attention and does its job of publicizing your product or announcement. We’ve revealed five secrets to creating a great press release that you should know and use in the future.

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1. Get to the Point. Those reading your press release, especially college students, don’t want to read a never-ending post. Assume the readers are busy people and may only read the first sentence or two before skimming the rest — so make that first paragraph count and get to the point quickly. Later paragraphs can be used for supporting information and other facts that are good to know, but not the most important points.

2. Include Hard Facts. A press release isn’t the time to be all creative; rather, your press release should include numbers and stats that support your overall announcement and the reason for the press release. Leave the imaginative words and phrases and stick to the cold, hard facts, with quantifiable proof and data to back up what you’re selling.

3. Spellcheck and Grammar Review. Nobody wants to read a press release (or any piece of writing, really) that’s riddled with spelling errors and grammar mistakes. Proofread, proofread, proofread. Consider getting a second or third pair of eyes on your press release before you send it out for publication. Even just one small mistake can cost you in the short and long-run.

4. Give Your Contact Info. Don’t forget to include your contact information in your press release. Those reading it may want to be able to follow up or get in touch with you about your product or announcement. At the bottom of your press release, include your phone number, email address, or some other information about where readers can learn more and reach out to you directly.

5. Leave Them Wanting More. Since press releases shouldn’t be very long (definitely less than a page), leave the readers interested in learning more and give them a way to easily do so. Provide links to your company’s website, and invite them to contact you or visit your website find out more. Don’t make it difficult for readers to access additional information because they likely won’t take the time or go the extra step and you’ll lose potential customers.

Use these five uncovered secrets to inform your press release writing and engage more readers in your press releases and products!

Creating a press release that will grab the attention of college student readers is key as you want to relay your newsworthy information to the right audience. In order to grab their attention, keep these four tips in mind.

1. Write a catchy headline.

The headline you craft in your press release is the thing that will get the attention of journalists, bloggers, and college student readers, so you have to make it count. Make sure your title is less than 20 words so that it’s succinct and effective and gives readers a good idea of what the press release is announcing.

2. Create content with a purpose

When writing a press release, you want to make it easy for those who may write an article on your release to do so. That means including all key information within the press release; who, what, when, where, and why. If your press release is written with bloggers, college students, and future articles in mind, they’ll find it more convenient to form potentially posts around your content. Additionally, including contact information about your company and how to get in touch will enable journalists to fact-check more readily and allow college students to follow up.

3. Include quotes.

To add weight to your press release, consider including relevant quotes or comments from people who helped make the news you’re publicizing. This way, you make it easy for bloggers to quote your press release and give your post more substance, which is crucial when college students are your audience.

4. Add an image.

Once college students and other readers have clicked on your press release to read it, you can keep their attention by making sure to include an image in your press release. Having an eye-catching and pertinent picture will make your press release look more finished and aesthetically pleasing, which will encourage readers to stay on the page and actually read through your entire press release.

Keep these four tips in mind when creating your press release and you’ll be sure to grab readers’ and bloggers’ attention!

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Utilizing social media in your marketing strategy when it comes to reaching college students and millennials is crucial. Social media and all its users greatly influence millennials when it comes to where they shop, the sites they click on, and what they buy. Here are three ways social media plays a role in millennial decisions.

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Marketing to college students requires a different approach than marketing to other demographics. What works with other customers and clients may not work with a college-aged audience. So to help you out, here are some tips to consider when you’re brainstorming how to successfully market your company to college students.

1. Get Connected.

Each year, more and more people are joining various social media sites, and the overwhelming majority of college students are already active on social media. If your company doesn’t have a page or account that’s active and accessible on sites like Facebook, Twitter, LinkedIn, and Instagram, you’re missing out on prime marketing platforms and opportunities. Plus, you’re inadvertently telling students that you’re not current and trendy or really operating in the digital world.

2. Get App-y.

With practically everyone having smartphones today and college students living basically glued to their tech, it’s important to embrace the digital age and not just be active and connecting with students on social media, but through apps as well. Developing an app for your company that’s phone and tablet-compatible will help you reach college students more readily and allow you to successfully market your business to students.

3. Get to the Point.

Less is more when it comes to marketing to college students. Be quick and to the point about what your company offers and why students should become customers. Since college students will likely only spend a short amount of time reading or looking at your marketing campaigns initially, you want to be sure to grab their attention and make your brand clear right away.

4. Get Creative.

Even if students may only spend a little while looking at your company’s marketing ads, there’s still room for creativity in simple copy. Your campaigns can be witty, sarcastic, funny, or put a spin on slang or something trendy, all of which will land with college students and make them more interested in your company and brand.  However, there’s a fine line between being trendy and cool and trying too hard, and you want to make sure not to cross the line when marketing. College students can tell that sort of thing and will be unimpressed with your marketing efforts if that happens.

These are only a few tips to keep in mind when marketing to college students so you are more successful. Just know that college students are different than other demographics and usually need more targeted marketing to land their interest and you’ll be on your way to hooking that crucial college student audience and clientele.

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