Tag Archive | "media"

How to Get Your Press Release Picked Up

So you’ve written a press release. Now what? Simple: now it’s time to try to get your press release picked up by the media to maximize your reach and get publicity. So how exactly do you do that? Luckily for you, we’ve got some helpful tips!

First, capture attention. You need a buzzy, eye-catching headline that’s enticing without being too long or giving too much away and a subheadline too. Brainstorm a bunch of different options that could work for your content and then whittle your list down to your top few before ultimately choosing the one you feel is strongest. If possible, try to pull in a coworker or friend to give you some feedback on which is the most interesting for an outsider opinion.

Second, cover your bases. While it may take you back to middle school, using the simple question method is a tried-and-true way to make sure you’re not missing any key information. Who, what, where, when, why and how are all good things to ask yourself as you write your press release to guarantee all the facts are provided to readers. You’ll also want to assume that the reader has never heard of your company or product and be as clear and concise as possible in your copy.

Third, make it easy. If the media has a question about the product or announcement in the press release, you want it to be easy for them to learn more or get in contact with the right person about it. Include links to your company’s social media accounts, website, etc., as well as your contact information in the release itself. At the end of the press release, be sure there’s a clearly stated media contact (whether that’s you again or someone else) and email listed so media outlets can reach out.

Keeping these three factors in mind, you’ll be on your way to writing a great press release that will be that much more likely to get picked up and spread by the media. Kudos!

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Using Multimedia in Your Press Release

Let’s be honest, nobody likes plodding through a massive wall of text. According to some surveys, viewers may be up to 85% more likely to buy your product if you simply show them a video. While there’s no way to guarantee that your press release will be a big hit, including one of the following forms of rich media can certainly help. Here are some quick tips for using media to enrich your release:

1. Video

With the explosion of video sharing platforms like YouTube and Vine, some brands are achieving a lot of success by getting out to consumers and journalists through digital video. It’s getting surprisingly easy to record and share videos online, so if you aren’t including videos (or links to them) in your press releases you’re missing out on a big opportunity.

audio-media-press-release2. Audio

As podcasts become increasingly popular, companies are finding the new form of online radio to be an excellent way to reach listeners. Whether this means starting your own podcast and linking to it in your release or referring to another podcast that helps make your message more clear, it’s definitely worth including some form of audio information for your readers.

3. Photos

It should be obvious by now, but good press releases, blog posts, and marketing materials have to include some form of attention grabbing image. You’ll notice that we don’t add anything to our College Media Blog here on UWIRE without posting an image, and there’s a reason for it.

4. Infographics 2.0

You might think that by now infographics are a bit overdone. So many of them seem to be cheap novelties that you might be telling yourself that it’s time to move on to something better. Well, that something better might be  coming sooner than you think. In 2013, you can expect to see more interesting and interactive infographic designs that take advantage of real-time data as well as advances in HTML5. Check out Prezi or Infogram if you’re interested in creating your own.

What multimedia elements have you found to be helpful in your press releases? Would you prefer to use a PR Distribution company that allows rich media? Let me hear your take in the comments below.

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Reaching College Students Through Press Releases

College students are an important market for advertisers and public relations professionals. They are forming habits and relationships with brands that will continue throughout their lives, and even though many of them are relatively poor now, they’re likely to make more than $1 million more than those who stop their education at high school.

Because college students are such a highly sought demographic, they tend to get bombarded with ads almost all the time. It’s difficult to walk around a major college campus without seeing dozens of posters, banners, promoters, and coupons attempting to lure college students into giving their brand a shot.

Content Helps You Cut Through the Noise

Fortunately, there are ways to get in front of students and grab their attention without adding to the noise, and one of the best ways is through press releases. College newspapers are still a major source of entertainment and information for students, and at some schools their daily print circulation might be in the tens of thousands.

Getting a story in just two or three major college newspapers or a couple college blogs can be an invaluable way to create a buzz around your product or service. Plus, with the advent of the internet, your message that starts at one school can easily spread its way virally around the world. It’s easy to see the advantages to getting a story published, but the better question is how can you do it?

Getting Student Journalists to Read Your Release

There are a few things that you can do to instantly boost the credibility of your release, whether you’re using UWIRE or a similar press release service:

1. Use a trusted source – Sending a release from your company or personal email address can work, especially if you’re just trying to reach a few college campuses. Unfortunately, it’s nearly impossible to reach hundreds of campuses quickly unless you have an established relationship to begin with. Sending your release from a trusted source will ensure that

2. Be genuine – One of the biggest mistakes we see in press releases for students is a lack of honesty. You’re a real person writing a release to reach other real people, right? Treat them as such.

3. Offer links, quotes, and follow-up information – Sending a release that leaves the reader with more questions than answers is probably a bad idea. While good journalists will certainly double-check any information you include in your release, they appreciate being given as complete of a picture as possible.

4. Don’t forget online news – With over half of students using a smartphone every day and nearly all of them in possession of a personal computer or laptop, it’s hard to deny the role of online media in their daily lives. If you only get in front of print journalists, you’re missing a massive share of the market for student written news.

If you’re a PR professional who’s had success reaching students, we’d love to hear your story! Just email info@uwire.com for details.


Photo by NS Newsflash on flickr.com

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