Reaching College Students Through Press Releases

College students are an important market for advertisers and public relations professionals. They are forming habits and relationships with brands that will continue throughout their lives, and even though many of them are relatively poor now, they’re likely to make more than $1 million more than those who stop their education at high school.

Because college students are such a highly sought demographic, they tend to get bombarded with ads almost all the time. It’s difficult to walk around a major college campus without seeing dozens of posters, banners, promoters, and coupons attempting to lure college students into giving their brand a shot.

Content Helps You Cut Through the Noise

Fortunately, there are ways to get in front of students and grab their attention without adding to the noise, and one of the best ways is through press releases. College newspapers are still a major source of entertainment and information for students, and at some schools their daily print circulation might be in the tens of thousands.

Getting a story in just two or three major college newspapers or a couple college blogs can be an invaluable way to create a buzz around your product or service. Plus, with the advent of the internet, your message that starts at one school can easily spread its way virally around the world. It’s easy to see the advantages to getting a story published, but the better question is how can you do it?

Getting Student Journalists to Read Your Release

There are a few things that you can do to instantly boost the credibility of your release, whether you’re using UWIRE or a similar press release service:

1. Use a trusted source – Sending a release from your company or personal email address can work, especially if you’re just trying to reach a few college campuses. Unfortunately, it’s nearly impossible to reach hundreds of campuses quickly unless you have an established relationship to begin with. Sending your release from a trusted source will ensure that

2. Be genuine – One of the biggest mistakes we see in press releases for students is a lack of honesty. You’re a real person writing a release to reach other real people, right? Treat them as such.

3. Offer links, quotes, and follow-up information – Sending a release that leaves the reader with more questions than answers is probably a bad idea. While good journalists will certainly double-check any information you include in your release, they appreciate being given as complete of a picture as possible.

4. Don’t forget online news – With over half of students using a smartphone every day and nearly all of them in possession of a personal computer or laptop, it’s hard to deny the role of online media in their daily lives. If you only get in front of print journalists, you’re missing a massive share of the market for student written news.

If you’re a PR professional who’s had success reaching students, we’d love to hear your story! Just email for details.


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