Recently, bars started hosting “Love Island” watch parties. Cowboy Jack’s, which has a location in downtown Minneapolis, is just one example.
To think such programming could draw people into a loud and gregarious bar-type atmosphere is amusing. When taken at its word, “Love Island” is just a reality dating show, a type of entertainment usually relegated to private viewership in one’s home.
The fanfare the series received in recent years, however, transformed its appeal. Updates and discourse shared in real time over the internet made us all keenly aware and privy to the drama, at least to some extent. It’s become nearly as ubiquitous as its barside-television predecessor, televised sports.
In this group-cathartic experience, we communally feed off the energy of not only the people we’re watching but also the people we share the viewing experience with.
Something here unites us.
Somewhere in all of us, there is an urge to artificially contain a group of people to the confines of a facility for our viewing pleasure and watch them physically or emotionally beat each other up.
But why is it that reality television viewers are denigrated and made the butt of jokes while sports viewership, casual or not, is seen as legitimate, or at least universally accepted?
The place gladiators and battle warriors once held is now occupied by high-heeled glamazons hunting love for sport, or, in the more conventional sense, cleated athletes or gloved fighters.
We may throw our popcorn or yell expletives at the screen, live-tweet or post updates. Either way, we’re invested.
Emma Lopez, a third-year student at the University of Minnesota, said a big part of “Love Island’s” appeal is its ubiquity right now.
“People like to be a part of the conversation,” Lopez said. “‘Love Island’ is a huge discourse on all social media right now, and everybody has very parasocial relationships with these Islanders and their stories in the villa.”
We revel in and are consumed by the drama and brutality of it all.
Kyesha Smith, a recent graduate of Aveda Arts & Sciences Institute, said people enjoy dramatic reality television like “Love Island” because it helps people confront some of their worst impulses or most dramatic moments through the simulated authenticity it brings.
“I think it may also hold up a mirror,” Smith said. “Sometimes when things are that negative and traumatic, it may not be actually raw, but it comes off as raw.”
Smith said seeing the cast act like messy or complicated individuals humanizes them.
“You’re seeing on live television, these people that may be idolized, also showing some of the same traits that you have,” Smith said. “If you are jealous or toxic in relationships, or if you have ever related to that, it may show a reflection on the big screen of things that you were ashamed of.”
In front of our eyes, people are desecrated, brutalized and humiliated publicly. They are laid bare in front of us for our sick enjoyment. They act as they truly would, but in circumstances or confines elevated or artificialized for our viewing pleasure.
Lopez said the atmosphere the production team created on “Love Island,” particularly the limited functionality of cell phones, makes for a more streamlined and authentic viewing experience.
“It’s so refreshing sometimes to see people get called out in that way,” Lopez said. “It’s so nice to watch. I like watching people get like, yelled at and put in their place, and I like watching how they handle it, versus being super petty.”
In this way, it’s almost more real than human interactions and drama, which can be filtered through layers upon layers of social norms and etiquette.
Self-preservation is not an issue for these contestants either. The more notorious they can be, the more likely they are to boost ratings and cement themselves as public figures.
People particularly love to hate contestants, or players, who cause upsets or behave erratically. Think Huda Mustafa, Angel Reese, John McEnroe or literally any WWE star. The element of surprise, which makes for most of the authenticity, is the real selling point.
This is what keeps people coming back. The audience’s simultaneous safety in their removal from the contestants or players, both physically and emotionally, and the real potential for chaos hold people’s attention. The supposed lack of a script, in many ways, is what compels viewers to tune in.
It’s like a car crash we can’t look away from, but we’re watching it alongside people who are just as invested.
A break from the harsh realities and social scripts of daily life can be relieving. Low culture is, at times, necessary to exorcise our demons.
We have a long way to go in regard to the treatment of athletes and reality TV contestants in both the professional and public spheres. This is not an unnuanced dimension of media consumption so much as it is an inevitable one. Our morbid fascination with programming like this has been heavily satirized and deconstructed as a critique of class and celebrity, most notably in “The Hunger Games” series by Suzanne Collins.
Regardless, we consume it. There are layers to this. Vulgarity is a language of the people.
It seems almost inevitable that as long as we have entertainment, social mores and emotions, we will always find a way to amalgamate them.
One thing’s for sure, it makes for interesting and, at times, truly great programming.