Procter & Gamble’s Tide, Downy and Gain Lighten the Financial Load for College Students, Kicking-Off Second Annual Tide x Downy x Gain Scholarship Sweepstakes

Nationwide Program Applications Open July 2, Offering $1.5 Million in Scholarships to 150 Students

Procter & Gamble’s leading fabric care brands, Tide, Downy and Gain, are partnering to help support students ease the financial burden of rising tuition costs with their second annual Tide x Downy x Gain Scholarship Sweepstakes that will provide 150 U.S. college students with individual scholarships of $10,000 towards their education. The Tide x Downy x Gain Scholarship Sweepstakes is open to students nationwide, with applications opening on Tuesday, July 2, at 12:00 AM ET. Winners will be randomly selected, and the $10,000 scholarships will be paid directly to the winning students’ schools.

P&G is aiming to alleviate the financial burden many may have with paying for their education while acting as an integral part of students’ laundry care routine. Following the success of last year’s scholarship program, P&G’s Fabric Care brands are thrilled to continue helping students achieve their academic goals as they acclimate to the college experience, one laundry load at a time. For those tackling laundry for the first time on their own, Tide’s website further offers a ‘how-to’ guidebook full of tips for college students.

Students can enter The Tide x Downy x Gain Scholarship Sweepstakes starting Tuesday, July 2 at 12:00 AM ET at No purchase necessary to enter and entries must be received by Monday, September 30.

For more information on the Sweepstakes and full eligibility, visit the Official Rules at

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

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Donna DeVito