Partnership to include League of Legends and Rocket League tournaments, summer camp, and  a speaker series in conjunction with the university’s back-to-school events

YPSILANTI, MICHIGAN (July 15, 2021) – Global esports organization Gen.G and Eastern Michigan University (EMU) announced a new slate of esports programming to gather students, alumni and local community members. Events will include a Summer Showdown Tournament, an esports summer camp, and a Gaming Career Speaker Series.

The Summer Showdown Tournament is an invitational tournament for 5v5 League of Legends on July 24 through 25 and 3v3 Rocket League on July 31 through Aug 1. Local universities, high schools, as well as other collegiate teams outside the region with strong performances will be invited to participate. Spectators will be able to watch the matches on the EMU Esports Twitch channel. Students from the esports program will also curate up to 20 hours of additional weekly Twitch programming on the official EMU Esports Twitch page.

“Eastern Michigan University created several innovative gaming programs — for prospective and current students, and alums — last year even while students were studying remotely,” said Chris Park, Chief Executive Officer at Gen.G. “We are thrilled to continue that great work together this summer in a big way.”

Other upcoming programming includes the revival of the Eagles Gaming Club, EMU’s  on-campus esports club, by students that will bring curated events to the EMU community. Those interested can reach out to the club via Discord.

“The overall interest among students in collegiate esports is reaching new levels every year,” said Eastern Michigan University President, James Smith. “Having Gen.G, a recognized international leader in the esports world, as a partner is a tremendous asset to the University and our students. Engaging students in gaming competitions is a fun and exciting way to create new friendships as well as establish campus pride. Even more significant, from my standpoint, are the opportunities to share with our students the many career prospects in the exploding esports industry – which can include everything from arts and graphics, to business and marketing, to science, cybersecurity and technology.”

EMU and Gen.G have also launched an esports summer camp, where registration is still open and those interested can sign-up here.

Fresh off of their victory in the Temmo cup, EMU will continue to support competitive teams in various leagues during the 2021-2022 school year.

Heading into the end of summer, EMU will also host a Gaming Careers Speaker Series, which will teach students across various majors how they can apply their traditional degree to the gaming industry and seek other professional opportunities in the space.

The university encourages local high school students, alumni and community members to participate in events at EMU Esports to get a better feel for campus life and enjoy the gaming community.


About Gen.G:
Established in 2017, Gen.G is the leading esports organization connecting the United States and Asia. Currently ranked no. 6 in the Forbes list of the “World’s Most Valuable Esports Companies,” Gen.G is the only major organization that owns and operates top teams in the world’s leading esports markets — China, South Korea and the United States. Its unique portfolio of teams, winners of seven global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 and 2017 League of Legends world champion team in South Korea; the world’s top all-female Fortnite team, based in Los Angeles; and the NBA 2K League’s historic expansion franchise in Shanghai.

United under #TigerNation, Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. Its widely acclaimed initiatives include: #TeamBumble, the leading team platform for the empowerment of women in gaming; and Gen.G Elite Esports Academy, the world’s first fully-integrated academic esports program. Gen.G’s teams, content creators and corporate staff work out of their offices in Los Angeles.

About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 16,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University’s Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University’s website.

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