Dannon Logo 2015



White Plains, NY – September 15, 2015 – Now, you can help Dannon in their on-going efforts to help SACK HUNGER! Based on their core values to promote wellness through food, Dannon is proud to launch a new initiative to help end hunger in the USA. The new program will feature a text-to-feed sweepstakes challenge where Dannon will donate the value of 50 meals per text message to Feeding America, the nation’s largest domestic hunger relief organization.

Hunger hits closer to home than most people realize. In the USA, one in six people struggle with hunger.1 It is time to change this. With your help, Dannon aims to donate at least 750,000 meals2 to Feeding America and its nationwide network of food banks.

Beginning today, when you text “MEALS” to 80077, you will be entered into a sweepstakes3 for a chance to win NFL related prizes, including one Grand Prize of a trip to Super Bowl 50 courtesy of Dannon. At the same time this entry will trigger a donation from Dannon of $5 to Feeding America.4 You also have the option to match Dannon’s donation to your local Feeding America food bank via text. Be sure to keep an eye out for branded table tents, posters and videos in your campus dining hall to find more details for the SACK HUNGER program.

“We created the SACK HUNGER Challenge in connection with our NFL sponsorship and Feeding America to advance our mission to bring health through food to the greatest number of people,” said Greg Milton, Dannon’s Foodservice Director who is leading the initiative for Dannon. “Many Americans understand that we have a major obesity problem in the USA, however, fewer understand that we have an equally alarming hunger problem where 1 in 6 people, including nearly 16 million children, struggle with hunger. They are flipsides of the same coin and we’re passionate about both. Therefore, we are working with Feeding America to educate Americans about the benefits of eating yogurt every day as part of a healthy and balanced lifestyle, as well as doing what we can to provide access to nutritious foods to families across the U.S. struggling with hunger.”

“Feeding America is thrilled to work with partners like Dannon who not only support our nationwide network through creative donation programs, but also help us provide our clients with healthful food options,” said Nancy Curby, vice president of corporate partnerships for Feeding America. “With their commitment, we are able to better serve the 46 million Americans facing hunger who turn to us each year.”

Dannon is striving to exceed its stated commitment and has set an internal goal to raise 1 million meals (equivalent to $100,000) for Feeding America. This is in addition to the more than 8 million pounds of Dannon products the company already donated in 2014 to Feeding America for the benefit of food insecure Americans nationwide.

Dannon has also empowered their employees to SACK HUNGER through a volunteerism and donation campaign. Dannon employees (known as Danoners) across the USA are supporting Dannon’s goal to donate 1 million meals to Feeding America. From supporting local food banks to providing monetary donations directly to Feeding America, Danoners are doing what they can to make a difference.

Dannon kicked off SACK HUNGER internally on July 30 by gathering 400 Danoners for an event at the Sports Authority Field at Mile High Stadium to fight hunger for Food Bank of the Rockies and Feeding America. They competed in a variety of football themed games and participated in a silent auction, surpassing the evening’s goal to donate at least $10,000 to Food Bank of the Rockies. This level of enthusiasm and passion has been witnessed at hands-on meal-packing events already held at Dannon offices and plants in Ohio, Oregon, Texas, and Utah. Above and beyond the 1 million meal goal, Danoners have already packed over 200,000 nutritious meals for their local community food bank with still more events scheduled to come for team members in New Hampshire, New York and Connecticut and remote sales offices.

Since Dannon started working with Feeding America in 2000, the company has already donated more than 53 million pounds of its nutrient dense foods that are in particularly high demand at food banks. SACK HUNGER was chosen as the name to share Dannon’s passion for ending hunger in the spirit of the company’s status as the official yogurt of the NFL.

It’s time to make a difference! Are you ready to help us SACK HUNGER?

For more sweepstakes information and prize details, visit

1 Feeding America®
2 $1 helps provide 10 meals secured by Feeding America® on behalf of member food banks.
3 When you enter via text, you will receive the following text replies: (1) a text asking for your email address to confirm your entry; (2) a reply text confirming your entry and presenting an opportunity for you to donate $5 to Feeding America via text; (3) if you choose to donate, you will receive a reply text confirming your donation; (4) if you reply YES, you will receive a donation confirmation message. If your text does not comply with submission requirements, you will receive an error text. MESSAGE AND DATA RATES MAY APPLY. †NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not improve your chances of winning. Open to legal residents of the 48 contiguous U.S. and D.C., age 18 or older. Starts on 9/7/15 at 12:00:01 AM ET and ends on 11/30/15 at 11:59:59 PM ET. Void in AK, HI, outside the U.S. and where prohibited. For Official Rules, complete details and how to enter without sending a text message, visit Limit: One (1) entry per perso n per week regardless of means of entry. Sponsor: The Dannon Company, Inc., 100 Hillside Avenue, White Plains, NY 10603. The NFL entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way. Contest rules prohibit Danone employees from participating.
4 Minimum donation of $20,000 and up to a maximum of $50,000

CounterCard 2015

# # #

About Dannon
Headquartered in White Plains, New York, Dannon makes yogurt in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, and offers more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit

About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit, find us on Facebook or follow us on Twitter.

Jessica Butera, The Food Group, 212.329.6273,, or,
Michael Neuwirth, Dannon, 914.872.8708,