UWire College Media Blog
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Where Does Your Brand Stand on Gay Marriage and Does it Matter?
It's often risky to politicize your brand, and publicly take a stand on a hot-button issue like gay marriage.
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Weekly College News Roundup: Student Loan Rate Doubles, David Patraeus Begins Lucrative Education Career
Federal student loan rates have dominated the news this week, and one former CIA Director is trying to hide on the sidelines as Gawker unveiled his massive salary for teaching just one class at CUNY.
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College Students Care About Accurate News
With more students getting their news on social media than ever before, it's no surprise that they've learned to be skeptical. In the news media's desperate attempt to cry out, "First!" when it comes to breaking news, publications are more likely to push content out before it's been properly checked.
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Weekly College News Roundup: Santa Monica College Shooting & New Opportunities for Afghan Student
The past week brought tragedy and remembrance to one college campus in California and hope for a student coming to Vermont. Read on for this week's top college headlines. Five Dead After Horrific College Shooting in Los Angeles #Crime A young man who lived near Santa Monica College in L.A.
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Reddit Beginning to Define What’s Press-Worthy
Unlike most social networks, Reddit isn't simply a distribution platform for journalists and bloggers. It has the amazing ability to actually "create" news, and that makes it well-worth your time as a PR professional.
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Weekly College News Roundup: Harry Potter Fans in Providence Get Good News, Student Loan Regulators Don’t
Young men at Brown University in Rhode Island are getting some pretty exciting news this week, and the education department admits that they might have given away a few hundred million dollars more than they had to this year. Read on for this week's biggest college news headlines.
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Using Multimedia in Your Press Release
Let's be honest, nobody likes plodding through a massive wall of text. According to some surveys, viewers may be up to 85% more likely to buy your product if you simply show them a video.
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The Top 20 Most Popular College Blogs of 2013
Keeping up with the latest trends on college campuses can be tough for public relations professionals. Even more challenging is navigating the hundreds of different college news sources and blogs out there.
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Writing a College Press Release Title That Grabs Their Attention
Even experienced public relations professionals may struggle when trying to connect with younger readers. College students are a special case; they're smart, social, and very savvy to "trickery," which makes it even tougher to connect with them through a press release.