Posted on 20 April 2014.
Racism and inequality were evident in Troy Douglass’ childhood. Growing up in a predominantly white neighborhood in Lake Oswego, Ore., Douglass felt he stood out like a sore thumb because of his Filipino-American heritage.
“I was very aware of racism and classism taking place, and it has always interested me,” Douglass said.
His interest in cultural issues serves as the mission for his growing clothing brand: Cultural Blends. Creating the company was Douglass’ way of making his mark on the world.
Douglass came up with the idea to start this clothing brand as a college student.
“I needed a job, but didn’t want to work for anyone else,” Douglass said.
And from there, the company took off.
With Cultural Blends, Douglass works to craft unique clothing items to reduce racism in the local community.
His street wear designs are targeted primarily at young adults ages 16 to 24. The company sells shirts, tank tops, sweatshirts and hats, and is looking to expand its items even further.
Its most popular clothing design is a graphic that shows a combination of the Washington, Oregon and California license plates, with the text: “West Coast Best Coast” on the plates. The design’s goal is to create a sense of West Coast unity, reinforcing the company’s ultimate mission to support a sense of community on this side of the country.
Douglass, along with senior Sam Hassan and senior CJ Huntzinger are working to grow the company and give back to the community at the same time.
The team gives back to the community by donating 15 percent of certain proceeds to two organizations: the Oregon Food Bank and Raphael House, which is a domestic violence agency. The company hopes to be able to donate to other organizations as well.
“I wanted to create an impactful message that would create a positive influence not only on a business level, but on a personal level,” Douglass said.
The growing brand is something that excites Hassan, a partner of the company. Hassan spends sleepless nights working to expand the company and advertise, primarily through social media networking.
“That has been the biggest challenge — getting the word out there,” Hassan said.
Aside from spreading the word about their company, the team is also looking to expand where they sell their items. Though the company currently only sells products online, they plan on selling their clothing at the upcoming ASUO Street Faire and are looking to reach out to retailers in the near future.
Huntzinger, who recently joined the team, thinks that the company has a niche market that resonates with the entire West Coast.
“I am excited to be a part of this company. I think it is a great opportunity,” Huntzinger said.
As these young entrepreneurs continue to expand their business and make their dream a reality, keep an eye out for more of their hip clothing items around campus.