Posted on 04 April 2013.
In an era characterized by a generation increasingly captivated by live performances, attending festivals of all varieties has become a sort of college-life rite of passage. In preparation, we incessantly check the Internet for lineups, spend hundreds to buy a ticket months in advance and block out every obligation to indulge in four days of musical bliss with our closest friends. It’s experiences like these we will remember when we look back at our college years.
At least we hope.
Former University of Oregon student Kyle Banuelos realized the impact of these experiences and saw a need to preserve such precious memories — and even build on them. His solution: Stublisher.
With the newest addition to the world of digital archiving, the days of scrapbooking old ticket stubs are long gone and replaced with entirely new possibilities. Stublisher is a website where users can share and organize photos from concerts and events as well as connect with others in the process. By compiling this content on the web, our memories are safe and more vivid than ever before.
The website combines Instagram photos with Facebook-like features, but with an emphasis on concerts and other events. It uses unique geo-location technology to gather media shared in a specific location at a specific event. They are then able to compile Instagram photos and content generated by a mass audience in that location.
“We utilize the public-facing Instagram API, which is open to all developers for pulling images, along with the foursquare API for location,” Banuelos said. This technology allows them to pull all of the media from one location and share it in real-time or after the event. In addition to having access to these photos, Stublisher users can create profiles and connect with other people from the event, such as artists and other fans.
The 23-year-old co-founder studied business and applied economics at the UO from 2009 through 2012. After interning at Acceptly, a startup based in Los Angeles where the CEO encouraged him to pursue something of his own, Banuelos was inspired to start something new. Working with a team of seasoned entrepreneurs helped him realize what he truly wanted to pursue as a career. He and co-founders Billy Vinton and Zachary Collins took part in the Portland Incubator Experiment where they received investments that helped them make Stublisher a reality last July.
The website is a way of organizing an overwhelming amount of content and making use of it. He explains the vision as connecting people based on shared experiences: “We’re focused on building a community around these events, a place for everyone to share, collect and relive, regardless of friend group.”
While concerts and sporting events are common, users can document all kinds of memories.
“Events that have shown high engagement tend to be things you don’t see every day, from rodeos to extreme sports,” Banuelos said. “What’s neat is you get to discover and see photos from things you don’t experience on a regular basis.”
He and his team are still refining some details but so far have received positive feedback from users and partners.
“It’s a neat concept,” said 23-year-old Michel Calhoun, who joined the social networking site a few months ago. “You get to view images of an event from all sorts of perspectives.”
The website’s users aren’t the only ones who find the site extremely useful.
“We’re finding that Stublisher is not only a pretty neat product for people to use but also a valuable tool for artists, brands and teams because they’re finally able to leverage all the media produced at their events automatically.” Banuelos said.
Stublisher has turned out to be a beneficial resource and promising business venture, too. Banuelos says the site is aggregating valuable content and, in exchange, partners have direct access to the content and a network of fans. Artists and management companies can then take the media generated from those fans and use it as they please.
“We’re empowering them to own and design these photo streams on their own websites,” he said.
After looking at data and talking to their consumers, the Stublisher team is figuring out where the product fits in the market. Initially partnering with event organizers and distribution channels, Stublisher has discovered partners are willing to pay for the rights to the technology itself. It has partnered with Kings of Leon’s Vector Management, Twenty One Pilots with Fueled by Ramen Records and Kill Paris, to name just a few. Banuelos’ next venture is teaming up with TEDxPortland for an event on April 27.
“You have to find out who your product is resonating with most,” he said.
As college students, music festivals, concerts and sporting events are integral components of most of our social lives. By simply entering login info from your Facebook account, you can create a profile and start “Stublishing” photos and memories as soon as they happen. After all, we’re only in college once and, let’s face it, we might not always be in the state of mind to remember such experiences in vivid detail.
He said taking the advice to start his own company was the best decision he has ever made.
“I’ve learned so much in such a short amount of time, and I am grateful to wake up each morning and work on something I’m passionate about,” he said.
With the combination of the website’s unique new technology and an ever-growing interest in social networking, the experience of concerts and events can continue long after leaving the venue doors. Now it will be easier than ever to revisit not only your glorious college years, but also that monumental moment your favorite band graced the stage right before your eyes. As the motto declares: “Every day is an experience, Stublish it.”