Sami Edge is the 2014-2015 editor-in-chief of Emerald Media Group, the organization’s board of directors decided Tuesday evening. Edge is currently an assistant news editor.
Edge, a sophomore from Reno, Nev., started at The Emerald as a news reporter in February of 2013. She was promoted to the paper’s investigative team for fall term 2013 and then to assistant news editor the following term. She’s double majoring in journalism and international studies with minors in Spanish and Latin American studies.
Edge will lead the media group’s editorial department through the third year of its “Revolution” — the news operation’s daily product, The Oregon Daily Emerald, was replaced with a bi-weekly news magazine with an emphasis on digital reporting in 2012.
Edge said that she wants to improve The Emerald’s print and online products in addition to focusing on community service journalism.
“At least some part of every print edition should have relevance for 100 percent of our audience,” she said. “Our reporters have a lot of passion and I’d like to see more of that. We all — myself included — have room to improve.”
Edge graduated from McQueen High School in 2012. She was the editor-in-chief of the school paper, The Excalibur, her junior year and worked at The Reno News & Review her senior year as a reporter intern. She spent last summer as an intern at The Sparks Tribune in Sparks, Nev.
Edge is spending the summer as a reporting intern at the Willamette Week in Portland, where her predecessor, Sam Stites, also spent the summer of 2011. Her news judgement and newsroom expertise factored in the board’s decision to hire her as editor. Edge is the first junior to be appointed to the position in Peter Milliron’s five years on the Emerald board.
“What gave Sami the edge is that she had a very well-developed strategic plan and vision for this next year,” said Milliron, the board chair. “The Emerald has come through some major changes over the past few years through the Revolution and we felt that in this next phase, with a new publisher coming on board, Sami would be a good fit in moving us forward.”
Charlie Weaver, The Emerald’s new publisher, starts later this month. Weaver was previously the production and digital media director for The Iowa State Daily. He replaces Ryan Frank, who helped guide The Emerald through the Revolution. Frank also supported the student staffs in the marketing department and The Venture Department, The Emerald’s in-house creative agency. He stepped down at the end of March and is now the politics editor at The Las Vegas Sun.
Both Milliron and Edge said that a positive relationship between the new editor and publisher is a key component in moving the company forward. The fact that Edge is taking the reins as a junior — the other two applicants will be seniors in the fall — was of little concern to the board. Edge doesn’t believe that it will be much of a problem, either.
“I’m certain I can overcome any obstacles that I come across because I’ve only been at The Emerald for a year,” she said.
Whether she was an editor or reporter, it wasn’t uncommon to see Edge in the Emerald newsroom at 8 a.m. most mornings. She says it’s the people she works with that keep her coming in every day.
“The Emerald believes in me. Ryan Frank and Sam Stites made a point of giving me opportunities to excel,” she said.
Edge wants to give her staff — new and returning — the same opportunities. And she has big plans for anyone who joins the newsroom team for the 2014-2015 academic year.
“Call me a fool for wanting to change the world but I think we can get there,” she said.