Colleges and Universities Can Compete to Win an Exclusive On-Campus Film Screening Hosted by Freakonomics Authors Steven Levitt and Stephen Dubner
LOS ANGELES (September 13, 2010) – Beginning today, students and faculty alike at colleges and universities can vie to win an exclusive on-campus screening of “Freakonomics,” the highly anticipated film version of the bestselling book about “the hidden side of everything,” hosted by authors Steven Levitt and Stephen Dubner, the economist and journalist duo whose provocative and entertaining applications of incentives-based thinking to human behavior have propelled them into internationally bestselling authors.
Participating in the “Freakonomics” Campus Screening Contest is simple—students, faculty and staff at accredited institutions of higher education must visit the film’s official website, www.magpictures.com/freakonomics/. There, participants can click on the button titled “Enter the Campus Screening Contest” after watching the film’s trailer, and enter the requested information, including School, Major and Email Address. The college or university with the most entries submitted prior to Friday, October 8, 2010, will receive the coveted screening of “Freakonomics” with Levitt and Dubner, which will be scheduled at the winning school’s convenience during the fall of 2010.
“The origin of the ‘Freakonomics’ phenomenon is rooted in the curiosity of students and the passion of faculty, particularly in the disciplines of Economics, Sociology, Business, Statistics, and Political Science at colleges and universities around the globe,” explains Chad Troutwine, the Producer of the cinematic adaptation. “This contest offers an opportunity to not only see the film, but to engage in dialogue with the original minds behind ‘Freakonomics’.”
Produced by Green Film Company and distributed by Magnolia Pictures, “Freakonomics” examines human behavior through case studies directed by six of the world’s most respected filmmakers. Alternately sobering and hilarious, but always entertaining, the film examines how incentives drive behavior, from encouraging underachieving kids to learn with cold hard cash to investigating rampant cheating among Sumo wrestlers to exploring the repercussions of baby names to identifying an explanation for why crime rates dramatically dropped in the early 90s. Segments are woven together with context, commentary and insight from “Freakonomics” authors Levitt and Dubner.
For more information about “Freakonomics, which hits theaters on October 1, 2010, and is currently available for download via iTunes at www.itunes.com/freakonomics, or the Campus Screening Contest, visit www.magpictures.com/freakonomics/ or contact Lisa Weiner at 303.433.7020 or lweiner@csg-pr.com.
About “Freakonomics”
What began as an article by Stephen J. Dubner about economist Steven D. Levitt in 2003 became one of the best-selling books of the last decade and is now one of the most compelling films of the year. “Freakonomics” examines human behavior through the lens of statistics and incentives, rather than morals and ethics, illuminating surprising and controversial conclusions. Producer Chad Troutwine and his Green Film Company partners Dan O’Meara and Chris Romano assembled a team of powerhouse directors to tackle this provocative material in a singular cinematic experience. Like its literary counterpart, Freakonomics explores the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.
About Green Film Company
Green Film Company is a New York-based producer of film and television. The company’s first project “By The People: The Election of Barack Obama” was co-produced with Edward Norton’s Class 5 Films, and picked up by HBO Documentary Films, BBC and Sony Pictures Worldwide. The company’s current projects “Freakonomics” and “Gerrymandering” premiered at the Tribeca Film Festival and theatrical release is slated for 2010. Green Film Company is backed by private equity financing and is developing film and television projects, both narrative and non-fiction, with some of most respected writers and filmmakers in the business.