The University of Minnesota Carlson School of Management announced on Wednesday that for marketing purposes, the school will be referred to as “Minnesota Carlson” instead of “Carlson School,” which was used for about 40 years. 

The name change comes as the school plans to incorporate its geographic location more actively into its mission, according to the business school website. This change mirrors the University’s law school name change to Minnesota Law in 2018. 

Minnesota Carlson Dean Jamie Prenkert said the name change is intended to uphold the school’s identity and connect with the greater University community. 

Communications associate director of Minnesota Carlson Rose Semenov said the name was formed to build a strengthened bond with the University community. 

“The idea with Minnesota Carlson is to create that stronger connection to the University and also to make a geographic connection clearer with that shortened version,” Semonov said. “That’s going to elevate connection with audiences on a larger scale.” 

Semonov said within the school’s strategic plan, one of its focuses is to emphasize the school’s profile. 

The school will utilize its new name for communications purposes going forward, and continue using the previous name, Carlson School of Management, for business operations and formal events.

Correction: A previous article stated the Carlson School of Management would be changing the school’s name to Minnesota Carlson. Minnesota Carlson will be used in visual and written communications instead of “Carlson School.”