UO graduate creates documentary about Measure 91

Originally Posted on Emerald Media via UWIRE

From signs in yards, articles and debates, everyone has heard about marijuana legalization in the form of Measure 91 in Oregon.

University of Oregon graduate Nic Adenau explored the measure and the possibility of legalization through video form in his documentary Marijuana in Oregon.

Adenau graduated from UO in 2013 with a degree in digital arts. He decided to create the documentary because the topic was becoming much more serious and he saw the need to inform the younger voters, between the ages of 18-25, about the measure.

The documentary holds many different interviews ranging from political consultants speaking in favor of the measure to the District Attorney from Clatsop County, who spoke out against the measure.

Adenau did not come across many people who were hesitant to speak in front of a camera about the subject, though there were some.

“You see a lot of people uncomfortable,” Adenau said. “Paranoid for good reasons. Once you get into this industry, you realize there is a lot of fear, for good reason.”

Measure 91 is not the first attempt at legalization in Oregon. In 2012, Measure 80 failed to pass on the November ballot.

UO graduate and co-founder of New Economy Consulting, a business which consults with medical marijuana dispensaries and lobbying, Sam Chapman says a lot of the reason Measure 80 did not pass is due to its poorly written nature and allowances of things like unlimited marijuana growth.

Adenau finds Measure 91 superior to its failed counterpart, due to the differences in policy between the two and the professionalism of the campaign for Measure 91.

With the more professional campaign, Adenau found that a key target group of voters were left out: the youth.

Adenau thinks that the measure will pass, but very closely, unless the age group of 18-25 make it to the polls.

“Polls show that younger people want it legalized,” Adenau said. “I think the older generation is really on the fence about it. If the youth comes out and votes, I think it will pass.”

“In Eugene, we’ve pretty much heard every pro-legalization argument there is. I am in favor of all of them,” said UO student Sam Brazil.

While working on the documentary, Adenau came in contact with the Drug Policy Alliance and made some positive Measure 91 advertisements geared at the younger age group.

“The youth can call bull shit really fast,” Adenau said. “The goal was to create a video campaign that call out all the strategies you hate, while also being funny.”

The videos center around “shirtless Ryan,” a spokesperson who urges the audience to vote for the measure.

Adenau began his venture wanting to not share his opinion on the topic, but changed his mind.

“The war on drugs is one of the biggest issues in this country,” Adenau said. “Millions of dollars are not going back to the state…This is a drug that is being regulated by the black market. (Measure 91) is going to be a better system to hold people accountable.”

Read more here: http://dailyemerald.com/2014/11/04/uo-graduate-creates-documentary-about-measure-91/
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