The University of Oregon accepted the White House’s “It’s On Us” challenge today with the release of a two-minute long video. The video, which is part of an effort to fight sexual assault, features UO student leaders from a variety of campus organizations.
The video, titled “Ducks Do Something,” is a peer-to-peer effort to inspire students to get involved with creating a culture of respect and taking care of one another, according Rita Radostitz, director of strategic communications for Student Life.
“Sexual assault doesn’t happen in isolation,” said Radostitz. The message of the video is also intended to inspire bystander intervention.
It was a collaborative effort, too. Videographers from the University’s athletic department filmed the video, and students were invited to help contribute to the video’s script.
Other universities, like the University of Oklahoma and St. John’s University in Queens, New York, have released similar videos in the last month.