A snowball fight causes campus mayhem
No one expected the flurry of snow storms that hit Eugene, and the rest of Oregon, this past year.
They also had no idea that a video from one of those snowy days would become a viral hit, covered by everyone from ESPN to Business Insider.
Let’s back up a bit: When the snowfall hit, Eugene and the UO campus closed down. Most took it as a day off to explore the rare sight of Eugene as a winter wonderland and members of the football team even organized a playful snowball fight over Twitter.
However, the snowball fight turned into a group of students and athletes throwing snowballs at passing cars outside the EMU, eventually dumping snow on a retired UO professor as he was exiting his car.
Within a day of the Emerald publishing the video, attention had been garnered on reddit.com and views on the video were pushing a million. Almost overnight, international news picked up the story and UO football player Pharaoh Brown was suspended from playing in the Alamo Bowl for his participation in the incident.