Cases of beer, iPod house speakers and a rental house are the familiar ingredients of many college parties in Eugene.

Some parties, though, have champagne, professional DJs and a lounge-style venue.

These parties are organized single-handedly by a group of ambitious University of Oregon students: the Pretty in China Entertainment Association.

The group, which is not part of the ASUO, is a non-profit that throws these not-so-everyday parties to provide both domestic and international students, and the whole community — with a professional level entertainment experience. The group’s name is symbolic of personal, not physical beauty, and is supposed to be representative of bringing the bringing the spirit of the Chinese culture to the local community and celebrating it.

In November the association filled out Studio 44 for its Black and White Party, complete with several bouncers, multiple DJs, catering, VIP and VVIP areas, photographers and videographers.

On the Facebook event page for the China Red Lunar New Years Party in January, PiC posted: “…we will send a free bottle of Moet & Chandon champagne to each table” in the VIP section, for guests of drinking age.

When the group’s president, Junhao “Inc” Chen, came to the UO in 2010, he noticed that many of his international peers had trouble assimilating in the average college social scene.

Chen’s solution was to facilitate a social atmosphere. By organizing events, he hoped to give international students an outlet and an easier environment to connect with other students.

The parties are also intended to offer a fun escape from everyday college stresses. In general, Chen said that because Eugene is a small town, there is a lack of professional party-like events. PiC aims to appeal to those seeking to experience a more formal and upscale event.

“We are really trying our best to be a professional entertainment group,” Chen said.

PiC was formed in 2010 and was officially recognized by the state of Oregon as a non-profit corporation in May 2012. The association has 18 members — all UO students from a variety of majors. The members — referred to as associates — operate four departments: finance, marketing, creative and public relations.

Chen selects his associates by an application and interview process — which is open to all students.

“We want to see if these people want to have experience,” Chen said.

PiC provides an internship-style experience for those who wish to work in the field.

UO graduate Bryce Clark worked for PiC doing secretarial, organizational and public relations work until last June.

“I learned a lot about what a career in the entertainment or event planning industry would be like,” Clark said. “It increased my network within the Eugene community.”

PiC holds two Asian Night parties each year, called “rounds,” that pull in an average of 500 attendees. Round Six is to be held in May.

PiC also aims to incorporate other cultures into their events.

“It is welcome for different students – American, all nationalities,” Chen says. “We respect different cultures.”

Recent UO graduate Garrett Dunlavey, who attended the Black and White party, noticed the variety of attendees – Chinese, Taiwanese, Korean, Arab and American. The goal of PiC parties, he believes, is meshing cultures.

“I think deep down what PiC was trying to do was involve a very fun, playful environment for introducing other, more local people,” Dunlavey said.