Retail giant Hennes and Mauritz or H&M,  recently announced that in fall 2014 they will open a brand new location in Eugene at Valley River Center, a major shopping mall in the area. The retailer plans to open a 20,000 square foot store.

According to Valley River Center’s senior property manager, Robert Mcomie, the expansion into H&M to Valley River Center has been planned for almost a year and half now.

“We’re excited about this project, it’s a great fit to help fill the junior’s apparel section,” Mcomie said. “We showed them the demographics of the area and with their success in Portland and its attraction to customers we knew this would be a right move for them.”

The fashion retailer plans to expand throughout the northwest region in 2014 and provide Eugene citizens more access to the various collections H&M offers to its customers by opening a new store in Valley River Center. H&M offers different clothing lines including women’s, men’s, young women’s and young men’s collections. Customers can expect H&M to have separate “store within store” sections for accessories, lingerie, sports apparel, maternity and its plus-size line H&M+.

The Valley River Center location will also carry H&M’s children’s collection which features clothing for all ages from newborns to 14-year-olds.

H&M offers quality and affordable clothing for its customers through 308 locations across the country.