Snoop Dogg, formerly of D-O-double-jizzle fame, announced his rechristening as Bob Marley’s reincarnation, Snoop Lion, last summer. Nearly a year later, after much ballyhoo (and speculation about his sincerity), he has released Reincarnated—a patchy album of reggae fusion featuring only enough music to keep you wondering what’s going on.
Certainly, Reincarnated features enough guest stars to warrant at least one listen-through: Chris Brown, Drake, Akon, Miley Cyrus, Busta Rhymes, Rita Ora, and Angela Hunte, among others, make an appearance. While almost all of them decide to put on half-baked Jamaican accents, there are some highlights. Angela Hunte sings a snappy chorus to “Here Comes the King”; Drake brings in an unapologetically honest rap to “No Guns Allowed”; Rita Ora gives us hope that pop-reggae isn’t an all illegitimate genre.
The line-up is impressive, for one, but it certainly signals that Reincarnated is no roots reggae record. This is new. Diplo and Major Lazer, as head curators of Snoop’s Caribbean tunes, are stellar. Tracks like “Smoke the Weed” are laced with perky pop-riffs, making the messages of ecological preservation, unity, and non-violence a little more bearable than straight PSA announcements. Notably they do push the envelope with “Get Away,” a thumping dance track with just enough patois-infused reggae. Honestly, it seems a little out of place, but at- tempts have been made.
Reincarnated lacks the ferocity, righteousness, and slow-eyed groove characteristic of reggae. In fact, the album is unconvincing and pretty insulting to Bob Marley’s legacy. He has some way to go as an advocate of Rastafarianism. That said, there is some promise: the production crew is solid, and there remains enough of Snoop’s erstwhile gin and juice goofiness to make us smile. So if this Rasta Snoop Dogg doppelgänger is here to stay, I wouldn’t necessarily be one to complain.