Yale researchers rebrand illegal street drug ketamine

Originally Posted on The Yale Herald via UWIRE

Near the end of last year, while I was in the process of looking for something to Bullblog, I came across a list of the top ten most read stories on Yale News, the official news website for all of the University’s happenings (it’s not the YDN). Given all that happens here over a year’s time, the number one story might come as somewhat of a surprise: Yale scientists explain how ketamine vanquishes depression within hours.

But wait, no fucking duh this was the most read article. It’s like if they had penned an article entitled “Yale scientists prove direct correlation between cocaine and feeling awesome” or “Yale researchers prove direct relationship between drinking dish soap and having really incredible conversations” or “Yale geniuses illustrate causal relationship between whale’s semen and language cognition.” If Yale proves that something that was once considered to be unhelpful is now somehow very helpful, then of course it’ll be number one . Not surprisingly then, the article attracted over 14,000 readers.

My 7th grade health teacher once put Ketamine into a special category of drugs he called “designer drugs.” Streetnamed “Special K”, “Kit kat”, and “Cat valium”, with its designer status and funny nicknames,  I think most would still say that it is somewhat obscure—a designer, sure,  but an obscure designer your friends haven’t heard of so they aren’t jealous of your new coat. Think of this study as an attempt to rebrand ketamine—Ketamine: it’s healthy now.

Ketamine addicts must feel really pumped about this. The article can at least attribute some of its clicks to being circulated around their panlists as a source of solace, with subject lines: “fuck the haters!” and “excuse to deepen the k-hole.” Everyone who was thinking about quitting has changed their minds and is pumped about it now.

But read the article, the research seems promising.

Read more here: http://yaleherald.com/bullblog/yale-researchers-rebrand-illegal-street-drug-ketamine/
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